# TAT Participates in Skift Asia Forum 2025 to Explore Regional Inbound Travel Growth

- Link: https://www.thailand-business-news.com/tourism/220635-tat-joins-skift-asia-forum-2025-to-discuss-inbound-travel-growth-across-the-region
- Published: 2025-05-19T05:02:00+07:00
- Author: Tourism Authority of Thailand

**TAT’s Nithee Seeprae spoke at the Skift Asia Forum 2025, discussing travel tech,
luxury tourism, and sustainability, with over 200 industry leaders attending to 
explore Asia’s travel priorities.**

He emphasized the importance of integrating advanced technology to enhance traveler
experiences while maintaining a strong focus on sustainability. Seeprae highlighted
how luxury tourism can align with eco-conscious practices, creating a balance between
indulgence and environmental responsibility. The forum also served as a platform
for networking and collaboration, with participants exchanging insights on emerging
trends and strategies to address challenges in Asia’s evolving travel landscape.

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## TAT at Skift Asia Forum 2025

**Bangkok, 17 May 2025** – Mr. Nithee Seeprae, Deputy Governor for Marketing Communications
at the Tourism Authority of Thailand (TAT), was a special guest speaker at the Skift
Asia Forum 2025. His participation highlighted Thailand’s commitment to innovative
tourism strategies.

### Focused In-Depth Discussions

Held on 15 May, the session “Accelerating Inbound Travel Across the Region” featured
insights from industry leaders like Ms. Laura Houldsworth of Booking.com, moderated
by CNBC’s Ms. Monica Pitrelli. The event, convening over 200 industry delegates,
emphasized deep dialogues about the travel industry’s future.

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### Emerging Trends and Strategies

The forum addressed transformative technologies like artificial intelligence and
social commerce. It also emphasized creating bespoke tourism offerings for high-
value tourists, such as luxury and Muslim travelers. These strategies aim to boost
Thailand’s tourism sustainability by attracting quality visitors.

**Source** : [TAT Joins Skift Asia Forum 2025 to Discuss Inbound Travel Growth Across the Region](https://www.tatnews.org/2025/05/tat-joins-skift-asia-forum-2025-to-discuss-inbound-travel-growth-across-the-region/?utm_source=rss&utm_medium=rss&utm_campaign=tat-joins-skift-asia-forum-2025-to-discuss-inbound-travel-growth-across-the-region&rand=55352)