# TTM+ 2025: Pioneering Sustainability to Propel Thai Tourism Forward

- Link: https://www.thailand-business-news.com/tourism/224248-ttm-2025-pioneering-sustainability-to-propel-thai-tourism-forward
- Published: 2025-06-05T14:48:33+07:00
- Author: Tourism Authority of Thailand

**Thailand Travel Mart Plus (TTM+) 2025, held in Chiang Mai, focuses on sustainability,
soft power, and digital transformation. It aims to boost tourism through innovative
and responsible practices, generating significant economic impact.**

## Launch of TTM+ 2025

On June 4, 2025, Chiang Mai hosted the Thailand Travel Mart Plus (TTM+) 2025, inaugurated
by the Tourism Authority of Thailand (TAT). The event, running through June 6, emphasized
sustainability, digital transformation, and soft power. It showcased Thailand’s 
cultural heritage and innovative tourism experiences through the ‘Five Must-Do’ 
activities. This carbon-neutral event aimed to equip local businesses for global
competitiveness via responsible tourism strategies.

ADVERTISEMENT

## Strategic Vision and Participation

Thai Tourism Minister Sorawong Thienthong highlighted TTM+ 2025 as pivotal in transforming
Thailand’s tourism landscape, stressing its role in enhancing service standards 
and fostering global partnerships. The event drew participation from 406 international
buyers and 450 Thai operators. TTM+ featured immersive cultural experiences and 
business networking opportunities, marking a significant step towards sustainable
tourism growth.

## Innovation and Sustainability

Sustainability was central to TTM+ 2025, showcasing initiatives like carbon-neutral
practices and waste recycling. The event also presented the Travel Tech Zone, introducing
AI-powered tools like TAT’s tourism data system. These innovations support Thai 
tourism operators in delivering enhanced travel experiences. Through regional cooperation
and media presence, TTM+ reinforced Thailand’s commitment to sustainable practices
and storytelling.

### Related**Posts**

###  󠀁[Phuket named top wellness destination by Canadian travellers](https://www.thailand-business-news.com/press-release/331672-phuket-named-top-wellness-destination-by-canadian-travellers)󠁿

###  󠀁[TAT highlights Thailand’s film production talents and tourism charm at TIFF 2026](https://www.thailand-business-news.com/tourism/329371-tat-highlights-thailands-film-production-talents-and-tourism-charm-at-tiff-2026)󠁿

###  󠀁[Weather and travel updates for Bangkok and its nearby regions](https://www.thailand-business-news.com/tourism/331213-weather-and-travel-updates-for-bangkok-and-its-nearby-regions)󠁿

###  󠀁[TAT highlights “Healing is the New Luxury” at the Tourism Expo Japan 2026](https://www.thailand-business-news.com/health/331124-tat-highlights-healing-is-the-new-luxury-at-the-tourism-expo-japan-2026)󠁿

**Source** : [TTM+ 2025 Champions Sustainability to Drive Thai Tourism Forward](https://www.tatnews.org/2025/06/ttm-2025-champions-sustainability-to-drive-thai-tourism-forward/?utm_source=rss&utm_medium=rss&utm_campaign=ttm-2025-champions-sustainability-to-drive-thai-tourism-forward&rand=55352)