# Thailand prepares for Nihao Month, kicking off with a Guangzhou preview before the official Bangkok debut

- Link: https://www.thailand-business-news.com/tourism/246242-thailand-prepares-for-nihao-month-kicking-off-with-a-guangzhou-preview-before-the-official-bangkok-debut
- Published: 2025-09-20T10:03:18+07:00
- Author: Tourism Authority of Thailand

**The “Nihao Month” campaign, previewed in Guangzhou, aims to enhance Thailand’s
tourism by celebrating cultural ties with China. It includes exclusive events and
privileges for Chinese travelers.**

## Nihao Month Preview

Bangkok, 17 September 2025 – The Tourism Authority of Thailand (TAT) introduced 
the “Nihao Month” campaign in Guangzhou, China, before its official launch in Bangkok
on 25 September. This initiative aims to promote travel during China’s Mid-Autumn
Festival and National Day Golden Week, offering unique tourism experiences in Thailand.
Senior representatives from both countries attended the Guangzhou preview, highlighting
Thailand’s appeal as a travel destination that promises quality experiences for 
Chinese visitors.

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## Cultural Exchange and Campaign Launch

Ms. Thapanee, TAT Governor, emphasized the Guangzhou preview as a symbol of friendship
between Thailand and China. Anticipation builds for the Bangkok launch, featuring
a cultural showcase during the Mid-Autumn Festival. Thai stars Billkin Putthipong
and Pong Nawat will make special appearances, blending traditional celebrations 
with Thailand’s modern cultural influence. The Nihao Month campaign is set to attract
Chinese KOLs and content creators, promoting cultural exchange and tourism.

## Exclusive Benefits for Chinese Visitors

The Nihao Month campaign also introduces promotions like the “Chinese Passport Privilege,”
offering special benefits at major Thai retailers, spas, and tourist services. Partner
organizations include OTAs like Ctrip and platforms such as Alipay. Meanwhile, the“
Thailand, Told by You – UGC Challenge & FAM Trip” encourages Chinese creators to
showcase their experiences in Thailand, further enhancing bilateral relations. Celebrating
50 years of diplomatic ties, the campaign strengthens the tourism bond between the
two nations.

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**Source** : [Thailand sets stage for Nihao Month with Guangzhou preview ahead of Bangkok launch](https://www.tatnews.org/2025/09/thailand-sets-stage-for-nihao-month-with-guangzhou-preview-ahead-of-bangkok-launch/?utm_source=rss&utm_medium=rss&utm_campaign=thailand-sets-stage-for-nihao-month-with-guangzhou-preview-ahead-of-bangkok-launch&rand=55352)