# TAT launches global campaign at Middle East Luxury Trade Event in Kuwait

- Link: https://www.thailand-business-news.com/tourism/260790-tat-launches-global-campaign-at-middle-east-luxury-trade-event-in-kuwait
- Published: 2025-11-26T11:04:49+07:00
- Author: Chloe Zhou

**The Tourism Authority of Thailand launched its “Unforgettable Experiences — Healing
is the New Luxury” campaign at the Middle East Luxury Trade Meet 2025 in Kuwait,
focusing on luxury and wellness tourism.**

### Launch of Thailand’s Luxury Campaign

On 25 November 2025, the Tourism Authority of Thailand (TAT) launched the “Unforgettable
Experiences — Healing is the New Luxury” campaign at the Middle East Luxury Trade
Meet (MLTM) in Kuwait City. This annual event served as a pivotal platform to highlight
Thailand’s focus on luxury and wellness tourism. TAT aims to offer emotionally restorative
travel experiences, emphasizing value over sheer volume.

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### Promoting Sustainable and Inclusive Tourism

TAT Governor Ms. Thapanee Kiatphaibool emphasized Thailand’s commitment to sustainable
tourism and meaningful travel. The new campaign aligns with global travelers seeking
wellness, cultural connection, and personal engagement. Kuwaiti visitors, known 
for valuing privacy, comfort, and family-friendly amenities, continue to appreciate
Thailand’s offerings, including world-class wellness services and excellent gastronomy.

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### Strengthening Middle East Partnerships

The MLTM 2025 in Kuwait featured collaboration with Gulf Air and included networking
sessions for 18 Thai sellers and 70 Kuwaiti buyers. Thailand has seen a 15% increase
in arrivals from Kuwait, with significant revenue growth. Enhanced connectivity,
such as frequent Kuwait Airways flights, supports this thriving market. Thailand
is also actively engaging across the Middle East with various marketing initiatives
and roadshows, expanding tourism opportunities in the region.

**Source** : [TAT unveils new global campaign at Middle East Luxury Trade Meet in Kuwait](https://www.tatnews.org/2025/11/tat-unveils-new-global-campaign-at-middle-east-luxury-trade-meet-in-kuwait/?utm_source=rss&utm_medium=rss&utm_campaign=tat-unveils-new-global-campaign-at-middle-east-luxury-trade-meet-in-kuwait&rand=55352)