# TAT welcomes Air France’s new Paris–Phuket service

- Link: https://www.thailand-business-news.com/tourism/262276-tat-welcomes-air-frances-new-paris-phuket-service
- Published: 2025-12-03T08:00:00+07:00
- Author: Tourism Authority of Thailand

**The Tourism Authority of Thailand celebrates Air France’s new Paris-Phuket direct
flight, boosting long-haul connectivity and attracting high-value visitors. This
initiative strengthens Thailand’s sustainable, experience-driven tourism efforts.**

### Expanded Connectivity from Paris to Phuket

Bangkok, 1 December 2025 – The Tourism Authority of Thailand (TAT) celebrated the
launch of Air France’s direct Paris to Phuket flight, marking a strategic extension
under TAT’s Airline Focus. This development is key to boosting Thailand’s long-haul
visitor growth from France. Flight AF156 takes off from Paris on 27 November at 
15.50 and lands in Phuket at 09.25. The welcome ceremony featured H.E. Mr. Jean-
Claude Poimboeuf, French Ambassador to Thailand, Ms. Suladda Sarutilavan of TAT 
Europe Region, and executives like Mrs. Femke Kroese from Air France, alongside 
local tourism stakeholders.

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### Strengthening French Tourism Ties

Ms. Suladda highlighted TAT’s strategy to enhance long-haul demand through partnerships
with airlines like Air France. France remains a stable source market for Thailand,
characterized by high return visitation and luxury travelers. The newly launched
flight is central to TAT’s efforts to expand access to valuable tourist segments.
Phuket, known for its luxury offerings and stunning landscapes, is ideally positioned
to attract French tourists seeking enriched travel experiences, emphasizing sustainability
and adventure.

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### Air France’s Commitment and Future Prospects

Mrs. Kroese noted that the Paris-Phuket service marks a significant milestone, making
Phuket Air France’s second Thai gateway during winter. The route runs thrice weekly
until March 2026, using Boeing 777-200 aircraft. Air France complements this with
two daily flights to Suvarnabhumi. TAT and Air France are collaborating on a digital
campaign to enhance Thailand’s appeal in France. From January to November 2025, 
Thailand welcomed 727,578 French visitors, up by 13.51% year-on-year, with expectations
to reach 846,000 by year-end. Key destinations include Bangkok, Krabi, and Surat
Thani.

**Source** : [TAT welcomes Air France’s new Paris–Phuket service](https://www.tatnews.org/2025/12/tat-welcomes-air-frances-new-parisphuket-service/?utm_source=rss&utm_medium=rss&utm_campaign=tat-welcomes-air-frances-new-parisphuket-service&rand=55352)