# TAT Welcomes the Launch of Three New Japan–Bangkok Routes by Thai AirAsia X and Thai Lion Air

- Link: https://www.thailand-business-news.com/tourism/264000-tat-welcomes-the-launch-of-three-new-japan-bangkok-routes-by-thai-airasia-x-and-thai-lion-air
- Published: 2025-12-06T12:47:41+07:00
- Author: Tourism Authority of Thailand

**The Tourism Authority of Thailand launched new Japan-Bangkok routes with Thai 
AirAsia X and Thai Lion Air, boosting tourism. Focused on attracting Millennial 
and Gen Z travelers, they anticipate surpassing one million Japanese visitors in
2025.**

### Enhanced Connectivity with Japan

In December 2025, the Tourism Authority of Thailand (TAT) celebrated a significant
enhancement in regional connectivity with the inauguration of new routes by Thai
AirAsia X and Thai Lion Air. These routes, connecting Sendai, Hokkaido, and Osaka
to Bangkok, are set to boost tourism, especially during the year-end. This development
aims to tap into one of Thailand’s most valuable international markets and stimulate
travel demand, offering greater short-haul access into the country.

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### Strategic Partnerships and Market Expansion

Miss Pattaraanong Na Chiangmai, TAT Deputy Governor for International Marketing –
Asia and the South Pacific, emphasized the importance of these new links. They reflect
a strong confidence in Thailand’s tourism prospects, particularly attracting younger
Japanese travelers. By collaborating with airlines to expand air access, TAT focuses
on delivering high-quality experiences that address the evolving preferences of 
Millennials and Gen Z visitors, while maintaining robust connections with traditional
market segments.

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### Continued Growth and Future Prospects

The introduction of these routes coincides with Thailand’s strategic initiatives,
like the Enjoy Training in Thailand program, promoting the country as a warm-weather
training destination. In 2025, Thai AirAsia X began a four-times-weekly service 
from Sendai, while Thai Lion Air launched routes from Hokkaido and Osaka. This expanded
connectivity supports the goal of surpassing one million Japanese arrivals, building
on 985,612 visitors recorded from January to November 2025, with popular destinations
including Bangkok, Phuket, and Chiang Mai.

**Source** : [TAT celebrates three new Japan–Bangkok flights by Thai AirAsia X and Thai Lion Air](https://www.tatnews.org/2025/12/tat-celebrates-three-new-japan-bangkok-flights-by-thai-airasia-x-and-thai-lion-air/?utm_source=rss&utm_medium=rss&utm_campaign=tat-celebrates-three-new-japan-bangkok-flights-by-thai-airasia-x-and-thai-lion-air&rand=55352)