Bangkok is 2025’s most visited city, welcoming 30.3 million travelers. Recognized for its vibrant culture, tourism efforts focus on sustainability and quality experiences, driving Thailand’s global tourism stature forward.
Bangkok: Global Tourism Leader
In 2025, Bangkok emerged as the world’s most visited city with 30.3 million arrivals, according to Euromonitor International’s Top 100 City Destinations Index. The Tourism Authority of Thailand (TAT) proudly acknowledges this achievement, which underscores Bangkok’s robust tourism ecosystem and its capability to offer enriching visitor experiences. This accolade highlights the city’s commitment to value-driven tourism, emphasizing longer stays and responsible travel, ensuring that it remains a safe, vibrant, and globally competitive destination.
A Unique Blend of Tradition and Modernity
Bangkok’s position at the top surpasses other major global destinations, accentuating its allure across leisure, culture, gastronomy, and urban lifestyle. Euromonitor evaluated 100 cities using over 50 indicators, considering factors like tourism performance, sustainability, and safety. Despite global economic challenges, Bangkok’s strong fundamentals supported it as the most visited city. It’s a testament to the city’s enduring appeal, characterized by historic landmarks intertwined with creative quarters and a world-renowned street food scene.
Commitment to Sustainable Tourism
Bangkok’s success reinforces Thailand’s stature in global tourism and aligns with TAT’s commitment to sustainable growth through the “Unforgettable Experience: Healing is the New Luxury” campaign. The city’s diverse offerings, ranging from iconic temples to luxury shopping, continue to attract international travelers. Euromonitor projects leading cities to welcome 702 million international trips in 2025, with Bangkok playing a pivotal role as Thailand’s primary gateway, promoting balanced and sustainable tourism growth nationwide.
Source : Bangkok tops Euromonitor global city rankings for international arrivals in 2025
