Starwood Hotels & Resorts Worldwide, announces that it has reached an agreement with Fisherman Harbour Company Limited to develop Four Points by Sheraton and Aloft hotels in Patong in Phuket, Thailand. Both the hotels are scheduled to open in 2014.
Four Points by Sheraton with its timeless and stylish comfort offering, has proved a huge hit for Starwood worldwide, because of the “halo” of the iconic Sheraton brand. While Aloft, the sizzling tech-savvy brand that has rocked the U.S. hospitality industry, is Starwood’s design-led, social-experience brand that has enjoyed the fastest ramp-up of any brand in hotel history.
“Starwood has responded to Thailand’s need for mid-market lodging by working with proven development partners to open best-in-class hotels throughout this dynamic market,” said Wayne Buckingham, Regional Vice President, Thailand, Vietnam and Cambodia. “We are delighted that our expansion plans are going from strength to strength in Thailand with the signing of Aloft and Four Points by Sheraton Hotels in Patong, Phuket.
“We are delighted to have Starwood on board for our two upcoming hotels. The process of selecting and appointing the hotel operators has been well assisted by the CB Richard Ellis team in Phuket. We are upbeat on the hotel market in Patong and believe both Aloft and Four Points by Sheraton brands are good match for the location. Patong lacks mid-tier international branded hotels which offer both affordability and quality.” Said Mr. Wittaya Thaweewongsap, Owner, Fisherman Harbour Company Limited
“With Phuket achieving a record number of foreign tourist arrivals in 2010, we are confident about the future of Phuket’s hotel market. Phuket International Airport is also undergoing a major expansion which will double its capacity. The airport expansion will help generate growing tourists demand in the mid-market and those looking for quality and value for money accommodation which both Aloft and Four Points by Sheraton deliver,” said Ms. Khanitha Jarukirati, Associate Director of Investment and Resort Land at CB Richard Ellis.
See the original post: