Starwood Hotels & Resorts Worldwide, announces that it has reached an agreement with Fisherman Harbour Company Limited to develop Four Points by Sheraton and Aloft hotels in Patong in Phuket, Thailand. Both the hotels are scheduled to open in 2014.

Four Points by Sheraton with its timeless and stylish comfort offering, has proved a huge hit for Starwood worldwide, because of the “halo” of the iconic Sheraton brand.  While Aloft, the sizzling tech-savvy brand that has rocked the U.S. hospitality industry, is Starwood’s design-led, social-experience brand that has enjoyed the fastest ramp-up of any brand in hotel history.

238de08fwood294 194
Four Points by Sheraton with its timeless and stylish comfort offering, has proved a huge hit for Starwood worldwide, because of the “halo” of the iconic Sheraton brand

“Starwood has responded to Thailand’s need for mid-market lodging by working with proven development partners to open best-in-class hotels throughout this dynamic market,” said Wayne Buckingham, Regional Vice President, Thailand, Vietnam and Cambodia.  “We are delighted that our expansion plans are going from strength to strength in Thailand with the signing of Aloft and Four Points by Sheraton Hotels in Patong, Phuket.

“We are delighted to have Starwood on board for our two upcoming hotels. The process of selecting and appointing the hotel operators has been well assisted by the CB Richard Ellis team in Phuket. We are upbeat on the hotel market in Patong and believe both Aloft and Four Points by Sheraton brands are good match for the location. Patong lacks mid-tier international branded hotels which offer both affordability and quality.” Said Mr. Wittaya Thaweewongsap, Owner, Fisherman Harbour Company Limited

“With Phuket achieving a record number of foreign tourist arrivals in 2010, we are confident about the future of Phuket’s hotel market. Phuket International Airport is also undergoing a major expansion which will double its capacity. The airport expansion will help generate growing tourists demand in the mid-market and those looking for quality and value for money accommodation which both Aloft and Four Points by Sheraton deliver,” said Ms. Khanitha Jarukirati, Associate Director of Investment and Resort Land at CB Richard Ellis.

 

See the original post:
Starwood Signs Two New Hotel Contracts in Patong

About the author

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Sign Up for Our Newsletter

Get notified of our weekly selection of news

You May Also Like

China allows resumption of group travel to Thailand

In 2019, Thailand welcomed 11.5 million Chinese visitors out of a total of 39 million international arrivals, of which about 4.3 million were from group travel.

Thailand Expects Chinese New Year Travel Boost

The activities of tour companies have resumed as they get ready for the arrival of Chinese tourists in tour groups late in January during the Chinese New Year break.

Thailand boosts its tourist connections with China

At recent high-profile meeting between Chinese Culture and Tourism Minister and Thai Tourism and Sports Minister and the signing of the Letter of Intent between TAT and China Tourism Group Travel Services.