The Amazing Thailand x Harley-Davidson Media Fam Trip showcased southern Thailand’s motorcycle touring routes, highlighting local culture, landscapes, and communities, promoting travel as a high-value experience under “Healing is the New Luxury.”
Motorcycle Touring in Southern Thailand
Bangkok, 7 May 2026 – The Tourism Authority of Thailand (TAT) and Harley-Davidson Asia partnered to host the Amazing Thailand x Harley-Davidson Media Fam Trip from 2 to 4 May 2026. This event highlighted Hat Yai, Songkhla, and Phatthalung as unique motorcycling destinations in southern Thailand. Designed under the theme “Unforgettable Experiences: Healing is the New Luxury,” the initiative seeks to elevate motorcycle touring as a premium travel segment.
A Journey through Culture and Scenery
Mr. Nithee Seeprae, TAT Deputy Governor for Marketing Communications, emphasized the trip’s role in promoting southern Thailand’s scenic beauty and cultural diversity. The three-day journey kicked off at Harley-Davidson Hat Yai, engaging executives, media, and influencers. Participants traveled through picturesque routes, exploring local communities, cultural landmarks, and natural attractions. Highlights included Hat Yai Street Art, Songkhla Old Town, and Phatthalung’s Tai Nod Market, showcasing the region’s charm and culinary delights.
Impact and Future Endeavors
The event drew prominent figures like Malaysian actor Elizad Sharifuddin and garnered over 20 million impressions, bolstering awareness of Thailand’s motorcycle routes. A Cars and Coffee gathering at Songkhla Public Park further engaged automotive enthusiasts from across the region. TAT and Harley-Davidson Asia plan to continue their collaboration, focusing on innovative route development and sustainable tourism, aligning with Thailand’s broader travel goals.
Source : TAT and Harley Davidson position southern Thailand as premier motorcycle touring destination
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