# TAT and Agoda Partner to Boost Thailand Tourism With Digital Intelligence

- Link: https://www.thailand-business-news.com/tourism/314005-tat-and-agoda-partner-to-boost-thailand-tourism-with-digital-intelligence
- Published: 2026-06-13T05:50:00+07:00
- Author: Tourism Authority of Thailand

**The Tourism Authority of Thailand and Agoda held a strategic meeting to enhance
cooperation in travel intelligence and digital technology, promoting Thailand’s 
tourism globally and supporting sustainable practices and emerging destinations.**

### Strategic Tourism Partnership

Bangkok, 11 June 2026 – The Tourism Authority of Thailand (TAT) and Agoda have united
to enhance Thailand’s destination marketing and global competitiveness through travel
intelligence and digital tools. TAT Governor Ms. Thapanee Kiatphaibool and Agoda
CEO Mr. Omri Morgenshtern, along with their teams, met at Agoda’s One Bangkok office
to discuss future strategies.

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### Leveraging Technology and Insights

The collaboration merges Agoda’s digital expertise with TAT’s marketing capabilities
to generate demand from international markets and boost domestic travel. Their focus
includes promoting wellness tourism and lesser-known destinations. This partnership
also aims to foster sustainable industry practices as part of the Trusted Thailand
initiative, using insights to develop targeted campaigns that highlight Thailand’s
cultural heritage and diverse experiences.

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### Commitment to Thai Tourism Growth

Agoda, founded in Phuket, remains committed to supporting Thailand’s tourism through
its extensive digital travel platform, offering access to millions of accommodations
and travel activities worldwide. Mr. Morgenshtern emphasized opportunities in wellness
travel and safety communications, aiming to showcase Thailand’s rich offerings to
a global audience.

**Source** : [TAT and Agoda harness travel intelligence for quality tourism growth in Thailand](https://www.tatnews.org/2026/06/tat-and-agoda-harness-travel-intelligence-for-quality-tourism-growth-in-thailand/?utm_source=rss&utm_medium=rss&utm_campaign=tat-and-agoda-harness-travel-intelligence-for-quality-tourism-growth-in-thailand&rand=55352)