Applications for the Thailand Tourism Awards 2012 will be open for submission during November 2011 to January 2012, and then undergo a detailed scrutiny process before the winners are announced on World Tourism Day, September 27, 2012, the Tourism Authority of Thailand announced.
Initiated by the Tourism Authority of Thailand (TAT) in 1996, the Thailand Tourism Awards are held bi-annually. They are designed to reward best-practices in the Thai travel and tourism industry and encourage companies and organizations to constantly strive for higher professional standards.
The primary judging criteria goes beyond just individual product design and service delivery. It includes how the applicants help conserve the country’s natural resources, mitigate climate change, contribute to economic and social development particularly sufficiency economy, practice good governance and pursue innovation.
TAT Governor Suraphon Svetasreni said, the TAT want the Awards to be globally recognised as a symbol of quality.
The TAT strives to reward their hard work by helping them boost their competitive advantage and marketing efforts. Since their launch, the Awards have been conferred on 406 companies, organisations and institutions, broken down into 120 Awards of Excellence, 284 Outstanding Awards and 2 Honorary Awards.
For 2012, Thailand Tourism Awards are categorised into six groups:
1) Tourist attractions;
2) Tourist accommodation;
3) Tour Programmes;
4) Tourism Development and Promotion Organisations;
5) Health tourism and
6) Innovative Tourism Marketing and Public Relations.
Application forms can be downloaded at http://tourismawards.tourismthailand.org
via National News Bureau Public Relations Department.
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