# Thailand’s Pay Like a Local Initiative Boosts Cross-Border QR Payments for Tourists

- Link: https://www.thailand-business-news.com/tourism/317151-tat-highlights-thailands-pay-like-a-local-cross-border-qr-payment-readiness
- Published: 2026-06-28T01:50:17+07:00
- Author: Tourism Authority of Thailand

**The Tourism Authority of Thailand highlights the “Pay Like a Local” initiative,
enhancing cross-border QR payments for tourists. This collaboration involves banks
and payment partners, promoting convenience for international visitors.**

### Introduction to “Pay Like a Local”

Bangkok, 26 June 2026 – The Tourism Authority of Thailand (TAT) is emphasizing the
country’s readiness for Cross-Border QR Payment in tourism under the “Pay Like a
Local” initiative. This program aims to integrate merchant adoption with traveler
awareness, facilitating digital payments for international visitors and presenting
new opportunities for Thai businesses. It is a collaborative effort led by the Bank
of Thailand, featuring eight notable banks and payment partners such as Alipay and
WeChat Pay. The goal is to enhance the ease of QR payments at key tourist attractions
across Thailand, with a focus on East Asian markets.

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### Enhancing the Tourism Experience

Mrs. Sirigesanong Trirattanasongpol, TAT Executive Director for the East Asia Region,
highlighted the significance of adapting to changing traveler behavior in regions
where mobile payments are prevalent. The Cross-Border QR Payment system is crucial
for improving the visitor experience, allowing travelers to use familiar payment
methods seamlessly. The initiative supports users from numerous countries, including
China and South Korea, reducing cash reliance while providing secure transactions.
It positions Thailand as a modern global destination catering to digital-savvy tourists.

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### Engaging Merchants and Expanding Services

To introduce this initiative effectively, a Merchant Activation Roadshow is underway
at Asiatique The Riverfront in Bangkok. This event engages local businesses in embracing
QR payments, offering insights, consultations, and registration opportunities. Participating
merchants can benefit from promotions and learn about system integration. This follows
a successful pilot in Udon Thani aimed at preparing local operators for an expected
influx of Chinese tourists. TAT continues to promote broader adoption, aligning 
with Thailand’s vision of a cutting-edge tourism industry.

**Source** : [TAT highlights Thailand’s “Pay Like a Local” Cross-Border QR Payment readiness](https://www.tatnews.org/2026/06/tat-highlights-thailands-pay-like-a-local-cross-border-qr-payment-readiness/?utm_source=rss&utm_medium=rss&utm_campaign=tat-highlights-thailands-pay-like-a-local-cross-border-qr-payment-readiness&rand=55352)