# TAT welcomes Weibo to advance Thailand–China tourism cooperation

- Link: https://www.thailand-business-news.com/tourism/327296-tat-welcomes-weibo-to-advance-thailand-china-tourism-cooperation
- Published: 2026-09-12T17:55:15+07:00
- Author: Tourism Authority of Thailand

**TAT hosted a Weibo delegation in Bangkok to enhance Thailand–China tourism. They
discussed creator engagement, premium travel, and annual Weibo Gala plans, focusing
on digital payments and Chinese-language services.**

### Strengthening Thailand-China Tourism Ties

The Tourism Authority of Thailand (TAT) recently hosted a delegation from Weibo 
at its Bangkok headquarters, marking a significant step in enhancing tourism cooperation
between Thailand and China. The primary focus of the discussions was on bolstering
Thailand’s appeal to Chinese tourists through various strategies such as creator
engagement, premium travel experiences, and festival promotion. A critical aspect
of the meeting was the exploration of providing reliable tourism information and
incorporating digital payment systems, which are essential for catering to Chinese
travelers. Emphasizing the need for Chinese-language services was also a key point
of the discussion, aiming to make tourists feel more comfortable and welcome during
their stay.

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### Towards an Annual Celebration

An exciting development from these discussions was the proposal to establish the
Weibo Gala as an annual event in Thailand. After the resounding success of its 2026
edition, both TAT and Weibo are keen on making this event a staple in Thailand’s
tourism calendar. The potential of this gala lies in its ability to draw influencers
and tourists alike, creating a vibrant cultural exchange and showcasing Thailand’s
diverse offerings. This initiative underscores Thailand’s commitment to enriching
the travel experiences of Chinese visitors and fortifying long-term tourism relationships.

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### Continuing Collaborative Efforts

For further details on this collaborative initiative, the Tourism Authority of Thailand
has published a comprehensive article entitled “TAT Welcomes Weibo to Advance Thailand–
China Tourism Cooperation.” This article is available on the [TAT Newsroom website](https://www.tatnews.org),
providing readers with a full overview of the meeting’s outcomes and future plans.
By leveraging platforms like Weibo and nurturing tourism partnerships, Thailand 
aims to enhance its stature as a premier travel destination for Chinese tourists,
continuously adapting to evolving travel trends and preferences.

**Source** : [TAT welcomes Weibo to advance Thailand–China tourism cooperation](https://www.tatnews.org/2026/09/tat-welcomes-weibo-to-advance-thailand-china-tourism-cooperation/?rand=55352)