# Thailand Expects 250,000 Chinese Tourists, 11.5 Billion Baht During Golden Week

- Link: https://www.thailand-business-news.com/tourism/328323-thailand-expects-250000-chinese-tourists-11-5-billion-baht-during-golden-week
- Published: 2026-09-14T05:46:19+07:00
- Author: PRD Thailand

**The Tourism Authority of Thailand predicts 250,000 Chinese tourists during Golden
Week, generating 11.5 billion baht in revenue, reflecting significant year-on-year
growth and promoting diverse travel experiences within Thailand.**

---

## Key Points

 * The Tourism Authority of Thailand (TAT) anticipates around 250,000 Chinese tourists
   will visit during the Golden Week from September 25 to October 7, generating 
   approximately 11.5 billion baht in revenue, representing year-on-year increases
   of 24% in arrivals and 37% in revenue.
 * TAT Governor Thapanee Kiatphaibool noted positive trends, with October bookings
   from China up 16% and flight searches rising by 24%. Major demand is from cities
   like Shanghai, Guangzhou, and Chengdu, with direct flights available to popular
   Thai destinations.
 * The extended holiday is expected to facilitate longer stays and higher spending,
   allowing for broader exploration of Thailand. TAT’s “Amazing Thailand, Mid-Autumn(
   Nihao Month) 2026” campaign will promote cultural experiences and collaborations
   with tourism partners.

The Tourism Authority of Thailand (TAT) expects about 250,000 Chinese tourists to
visit Thailand during the extended Golden Week travel period from September 25 to
October 7, with tourism revenue projected at around 11.5 billion baht. The projections
represent year-on-year increases of 24% in arrivals and 37% in revenue during the
13-day period spanning the Mid-Autumn Festival and China’s National Day holiday.

ADVERTISEMENT

TAT Governor Thapanee Kiatphaibool reported positive travel indicators, with October
bookings to Thailand up 16% and flight searches from China rising 24%. Demand is
coming from major cities including Shanghai, Guangzhou, Chengdu, Hangzhou, and Chongqing,
while direct flights connect Chinese travelers with Bangkok, Chiang Mai, Phuket,
and Udon Thani.

The extended holiday is expected to support longer stays, higher spending, and travel
to a wider range of Thai destinations. With projected revenue growing faster than
arrivals, TAT sees an opportunity to attract higher-value travelers while encouraging
visitors to explore beyond established tourism centers.

### Related**Posts**

###  󠀁[Thailand Targets High-Value Travelers at ITB Asia 2026](https://www.thailand-business-news.com/marketing/336164-thailand-targets-high-value-travelers-at-itb-asia-2026)󠁿

###  󠀁[TAT celebrates the launch of Virgin Atlantic’s inaugural flight from London Heathrow to Phuket](https://www.thailand-business-news.com/tourism/335671-tat-celebrates-the-launch-of-virgin-atlantics-inaugural-flight-from-london-heathrow-to-phuket)󠁿

###  󠀁[TAT and Tripadvisor are teaming up to support Thailand’s tourism transformation planned for 2027](https://www.thailand-business-news.com/tourism/335010-tat-and-tripadvisor-are-teaming-up-to-support-thailands-tourism-transformation-planned-for-2027)󠁿

###  󠀁[Thailand’s new entry fee and departure tax could raise travel costs for foreign tourists by nearly $80](https://www.thailand-business-news.com/tourism/333476-thailands-new-entry-fee-and-departure-tax-could-raise-travel-costs-for-foreign-tourists-by-nearly-80)󠁿

TAT will promote its Amazing Thailand, Mid-Autumn (Nihao Month) 2026 campaign during
the period, featuring familiarization trips for key opinion leaders, Thai cultural
experiences, visitor privileges, and joint promotions with tourism partners.

**Source** : [Tourism Authority of Thailand Forecasts Strong Chinese Tourism During Golden Week](https://thailand.prd.go.th/en/content/category/detail/id/52/iid/540911)