Ayutthaya has been chosen for the official launch of the restore-and-recovery “Beautiful Thailand” campaign because of its proximity to Bangkok and status as one of Thailand’s cultural and historic icons. Prime Minister Yingluck Shinawatra also visited Ayutthaya to support new TAT campaign.
As the flooding situation in Thailand has stabilized and flood waters are receding, the Tourism Authority of Thailand (TAT) is accelerating its efforts to ensure travellers and tour operators worldwide to understand that Thailand’s tourism sector is open for business and welcoming visitors through a recovery campaign called “Beautiful Thailand.”
“For the past several months, the TAT has been reaching out to media worldwide and tour operators to give them an accurate picture of the situation in Thailand. We made it very clear that most of Thailand’s tourist destinations were welcoming visitors, the airport was operating and inner Bangkok was dry. We also emphasized that there was really no need to avoid coming to Thailand during the high season,”
said TAT Governor Suraphon Svetasreni.
According to Governor Suraphon, the most effective strategy to restore tourist confidence and build lasting momentum for the Thai tourism sector is to focus on value-added services and warm Thai hospitality, not engage in price cutting.
The only main temple still flooded is Wat Chaiwatthanaram.
“We are proceeding carefully, as we were advised that pumping the water too quickly might damage temple foundation. Flooding is not unusual in this part of the country, but this time the duration has been longer than previously and might have create more damages. We are closely monitoring the situation with a network of camera to measure the tilting of the most important structures; so we can know when to intervene if necessary.”
said Mr. Supoj Prommanoj Director of the Office of Archaeology, Fine Arts Department at Wat Mahathat.
In 2010, Ayutthaya attracted over 6.5 million domestic and international visitors
Although there are numerous attractions, the Phra Nakhon Si Ayutthaya Historical Park in the heart of Ayutthaya city, is a UNESCO World Heritage Site.
Visitors marvel at its grandeur reflected through numerous magnificent temples and ruins concentrated in and around the city, which is located upon an “island” surrounded by the Chao Phraya, Pa Sak and Lopburi Rivers.
In 2010, Ayutthaya attracted over 6.53 million domestic and international visitors, up 82.37% over 2009, generating an estimated of 9 billion Baht for tourism income.
During January – October 2011, international visitor arrivals Thailand totalled 15.8 million, up 25% over the same period of 2010. For 2011, the TAT is projecting 18.3-18.6 million international visitor arrivals with estimated revenue earnings of 703-716 billion baht (US$ 22.7-23 billion) in tourism revenue.
A team of experts from Italy, Japan, Netherlands and Thailand put together by the UN Education Scientific and Cultural Organisation (UNESCO) are surveying Ayutthaya to formulate recommendations for a short- and long- term restoration plan to be presented to the Thai government, UNESCO said in a statement. Thai
Culture Minister H.E. Mrs Sukumol Kunplome met with the experts before their departure.
According to the Ministry of Culture’s Department of Fine Arts, the entire historic island of Ayutthaya and its surrounding area was submerged by the floods for over a month since 4 October 2011. In some areas, the flood waters reached a height level of approximately 3 metres. More than 100 historic monuments in and around the Ayutthaya World Heritage Site have been affected.
Prime Minister Yingluck Shinawatra on Sunday visited Ayutthaya to boost morale of flood victims while affirming that the government is expediting rehabilitation work in the affected central provinces.
Accompanied by deputy prime minister and Interior Minister Yongyuth Wichaidit, Culture Minister Sukumol Kunplome, and Public Health Minister Witthaya Buranasiri, the prime minister attended an event to revive flood-hit Ayutthaya at Wat Kasattrathirat.
The prime minister told all parties to work together to restore flood-hit areas, public utilities and historical sites.
Source Web site: www.tatnews.org
The Bachelor Japan Season 4 showcases Thailand
Bangkok, 2 December, 2021 – The Tourism Authority of Thailand (TAT) is pleased to report that Thailand features as the main location in the Japanese reality TV show ‘The Bachelor Japan Season 4’, of which the first episode aired on 25 November, 2021.
In cooperation with the TAT Tokyo Office, a film crew from Amazon Prime Japan and YD Creation Japan comprising 65 actors, production staff, technicians and others travelled to Thailand to shoot for the show in the spectacular Southern provinces of Phuket, Phang-Nga, and Krabi between April and June 2021.
A total of six out of the 10 60-minute episodes of ‘The Bachelor Japan Season 4’ were filmed in Thailand.
Aside from the valuable promotional exposure the destination will receive in Japan, a key source market for visitors from the Asian region, the foreign production also generated much-needed income and employment opportunities in the local tourism and film-related sectors of the three chosen locations.
Phuket, Phang-Nga’ and Krabi were among the first destinations in Thailand to reopen to tourism under the Sandbox programme, and the TAT Tokyo Office has capitalised on the interest of foreign filmmaking to promote the world-class tourist appeal and public health safety standards of these destinations.
Mr. Yuthasak Supasorn, TAT Governor, said “Popular TV shows like ‘The Bachelor’ are an effective way to deliver promotional messages directly to international markets, in this case Japan, which is among the 63 countries and territories from which fully vaccinated visitors can enter Thailand through the Exemption from Quarantine (TEST & GO) programme. With Thailand featuring so significantly in ‘The Bachelor Japan Season 4’, this helps us to promote travel to Thailand now that entry rules are being relaxed and tourists are once again welcomed.”
Fully vaccinated visitors from every country around the world can also visit Thailand via the Living in the “Blue Zone” Sandbox destinations programme. Meanwhile, partially or unvaccinated visitors are also much welcomed via the Happy Quarantine programme. However, to prevent and control the spread of the new Omicron COVID-19 variant, Thailand currently imposes travel restrictions on arrivals from Africa.
Photo Credit: Instagram: @BachelorJapan外部リンク, @bachelorjap外部リンク
COVID-19 vaccine guide for travellers to Thailand
International travellers, including returning Thais and foreign residents, who are above 18 years of age should get fully vaccinated for COVID-19 with a vaccine approved by Thailand’s Ministry of Public Health (MoPH) or the World Health Organisation (WHO) no less than 14 days before their travel date.
Bangkok, Updated on 29 November, 2021.
The Tourism Authority of Thailand (TAT) would like to provide an update to our guide to COVID-19 vaccines for international travellers to Thailand effective from 16 December 2021.(more…)
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