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Thai Tourism Industry Targets Wealthy Visitors at French fair

This year, the Thai delegates included 13 hotels from Khao Yai, Hua Hin, Samui, Phuket, Ko Pha Ngan, Phang Nga and Krabi, 4 travel agents and 1 hotel management company.




Eighteen Thai exhibitors selling products and services targeted specifically at the rich and famous participated in the International Luxury Travel Mart 2012 (ILTM) held between 3-6 December, 2012, at Palais des Festivals et des Congres, Cannes, France.

Organised by Reed Exhibitions annually since 2002 amidst the backdrop of the deluxe French Riviera, the ILTM positions itself as the leading ‘by invitation only’ event for the global luxury travel community. It brings together the world’s most sought after collection of luxury experiences for the most discerning international luxury travel buyers, for four days of business and networking opportunities.

VIP Buyers attend on an invitation-only basis. The range of exhibitors includes over 1,300 of the very finest high-end properties, secluded destinations and desired experiences.

Thailand has been a regular annual participant since 2005. This year, the Thai delegates included 13 hotels from Khao Yai, Hua Hin, Samui, Phuket, Ko Pha Ngan, Phang Nga and Krabi, 4 travel agents and 1 hotel management company.


Mr. Suraphon Svetasreni, Governor of the Tourism Authority of Thailand said, “Thailand’s range of luxury products and services do perfect justice to our campaign slogan, “Amazing Thailand Always Amazes You”. High-end buyers and tourists worldwide have great regard for such products and services and we continue to see growing demand.”

The Thai delegation undertook a range of activities to boost Thailand’s profile at the event. A networking lunch was organised for French tour operators on 3 December, 2012.

 In 2011, Thailand hit 19.23 million arrivals in 2011, with total spending of US$ 25.45 billion, based on an average spend of US$ 137.33 per person per day. Visitors from the UAE (US$ 175) and Saudi Arabia (US$ 166) were the highest average daily spenders. Other top spenders are visitors from Kuwait, Brunei, Korea, Australia, Singapore, South Africa, India and Indonesia.

In January-June 2012, total arrivals of 10.61 million generated total spending of US$14.98 billion, based on an average daily expenditure of US$ 134.17 per person. The top spenders were the UAE, Hong Kong, South Africa, Singapore, Kuwait, Saudi Arabia, India, Australia, Egypt and China.

Thailand is extremely well positioned to attract this top-end market.

In addition to the range of award-winning hotels and health and wellness resorts, already well-known among the world’s rich and famous, Thailand has seen the recent emergence of hip and intimate boutique pool villas located in some of the scenic and picturesque parts of Thailand.

Many wealthy travellers are also seeking new experiences; such as, learning how to cook Thai cuisine, give a traditional Thai massage and meditate. Shoppers, too, can find plenty of choices in both the multitude of modern multi-storey department stores and shopping complexes as well as small traditional street markets which are well worth the experience.

via Thai Tourism Industry Pursues High Net-Worth Visitors at Luxury Travel Mart.

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The Bachelor Japan Season 4 showcases Thailand



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Bangkok, 2 December, 2021 – The Tourism Authority of Thailand (TAT) is pleased to report that Thailand features as the main location in the Japanese reality TV show ‘The Bachelor Japan Season 4’, of which the first episode aired on 25 November, 2021.

In cooperation with the TAT Tokyo Office, a film crew from Amazon Prime Japan and YD Creation Japan comprising 65 actors, production staff, technicians and others travelled to Thailand to shoot for the show in the spectacular Southern provinces of Phuket, Phang-Nga, and Krabi between April and June 2021.

A total of six out of the 10 60-minute episodes of ‘The Bachelor Japan Season 4’ were filmed in Thailand.

 Aside from the valuable promotional exposure the destination will receive in Japan, a key source market for visitors from the Asian region, the foreign production also generated much-needed income and employment opportunities in the local tourism and film-related sectors of the three chosen locations.

Phuket, Phang-Nga’ and Krabi were among the first destinations in Thailand to reopen to tourism under the Sandbox programme, and the TAT Tokyo Office has capitalised on the interest of foreign filmmaking to promote the world-class tourist appeal and public health safety standards of these destinations.

Mr. Yuthasak Supasorn, TAT Governor, said “Popular TV shows like ‘The Bachelor’ are an effective way to deliver promotional messages directly to international markets, in this case Japan, which is among the 63 countries and territories from which fully vaccinated visitors can enter Thailand through the Exemption from Quarantine (TEST & GO) programme. With Thailand featuring so significantly in ‘The Bachelor Japan Season 4’, this helps us to promote travel to Thailand now that entry rules are being relaxed and tourists are once again welcomed.”

Fully vaccinated visitors from every country around the world can also visit Thailand via the Living in the “Blue Zone” Sandbox destinations programme. Meanwhile, partially or unvaccinated visitors are also much welcomed via the Happy Quarantine programme. However, to prevent and control the spread of the new Omicron COVID-19 variant, Thailand currently imposes travel restrictions on arrivals from Africa.

Photo Credit: Instagram: @BachelorJapan外部リンク, @bachelorjap外部リンク

The post The Bachelor Japan Season 4 showcases Thailand appeared first on TAT Newsroom.

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COVID-19 vaccine guide for travellers to Thailand

International travellers, including returning Thais and foreign residents, who are above 18 years of age should get fully vaccinated for COVID-19 with a vaccine approved by Thailand’s Ministry of Public Health (MoPH) or the World Health Organisation (WHO) no less than 14 days before their travel date.



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Bangkok, Updated on 29 November, 2021.

The Tourism Authority of Thailand (TAT) would like to provide an update to our guide to COVID-19 vaccines for international travellers to Thailand effective from 16 December 2021.

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