Connect with us

Tourism

TAT sets a 2014 target of 28 million arrivals

TAT has set a 2014 target of 28.01 million international tourist arrivals, generating estimated foreign exchange revenue of 1.326 trillion Baht, up 13% over 2013

Published

on

TAT has set a 2014 target of 28.01 million international tourist arrivals, generating estimated foreign exchange revenue of 1.326 trillion Baht, up 13% over 2013. For the domestic market, TAT set a target of 136.8 million trips, generating estimated of 700 billion Baht for tourism income, up by 9% over 2013

The Tourism Authority of Thailand TAT Action Plan for 2014 was officially released to the private sector and global media at a day-long briefing followed by a press conference at the Queen Sirikit National Convention Centre QSNCC.

TAT Governor Suraphon Svetasreni said,

“Finalising the 2014 marketing plan has been a particularly challenging exercise in view of all the phenomenal and monumental changes taking place both worldwide, regionally, and locally within Thailand, in customer demographics as well as the way the industry does business.“Because Thailand is blessed with an unmatched geographical advantage, and numerous other strengths which have served us well over the years, we had to find ways of adapting our strategies to take advantage of our strengths and address some of the looming weaknesses. We think this plan does that.”The Governor said that “Thainess” and “balance” will be the key words driving strategies in the future. This will apply to target customer segments, source markets, earnings and sustainability.

songkran2012

TAT has set a 2014 target of 28.01 million international tourist arrivals, generating estimated foreign exchange revenue of 1.326 trillion Baht, up 13% over 2013.

For the domestic market, TAT set a target of 136.8 million trips, generating estimated of 700 billion Baht for tourism income, up by 9% over 2013. This means that for the first time in the history of Thai tourism, the TAT is target total earnings of two trillion Baht from both domestic and foreign visitors.

TAT identified some of the other key points of the plan

To focus on the core theme of “Higher Revenue through Thainess.” The TAT will attract tourists with the Charm of Thainess, which include Thai Experience, Thai Way of Life, and Thai Culture.

  • To emphasise “Thainess;” Thainess to the World, Thainess Through Celebs, Thainess Connected.
  • To raise awareness of Thailand as a “Quality Destination” with a broad diversity of experiences that contribute to visitors’ “happiness.”
  • To balance the source markets and refocus the customer segments to high-end markets.
  • To reduce visitor congestion in the popular destinations, better balance the distribution of visitors nationwide and boost connectivity with AEC countries.
  • Balance the tourism season by promoting travel in the low season and promoting Green Tourism in order to lower the environmental impact of high visitor arrivals.
  • Use new technology to develop the TAT’s Social Customer Relationship as a marketing tool to boost opportunities for visitors to network and share the experience of Thainess.
  • To use travel and tourism as a means of creating awareness of love for Thailand.

The modern traveler is often looking for more than just fun & sun from their holidays abroad and Volunteer Tourism, or Voluntourism as it is called, is one popular option.  Observing this growing trend in the travel industry, the Tourism Authority of Thailand (TAT) has joined hands with well-established and popular voluntourism agencies to promote a variety of volunteer vacations to Thailand. These include agencies focusing on community development activities, marine/wildlife conservation, animal research & rescue, healthcare volunteer programs, child development and special needs, English-teaching programs, and cross-cultural training.

Our voluntourism agency partners include Andaman Discoveries, Gap Year Thailand, I-Care Thailand, International Student Volunteer (ISV), Kaya Responsible Travel, New Heaven Travel School, Openmind Projects, Responsible Travel, Eco Tour – Koh Talu Island Resort, The Careerbreaksite, Universal Giving, Volunteering Solutions, and Wildlife Friends Foundation Thailand (WFFT).

TAT believes that volunteer vacations in Thailand will give those looking to do something special while on vacation an opportunity to have a life-changing adventure. You can easily arrange your volunteer trip: just visit www.TheLittleBigProjectThailand.com/volunteer-idea. You will be amazed how little can make such a BIG difference, and while having a life-changing experience for yourself, you’ll be making a better world for others.

 

Source : Media Releases 2013 – Tourism Authority of Thailand Newsroom – Tourism Authority of Thailand Newsroom.

Tourism

‘SHA Plus’ certificate awarded to more tourism businesses in Phuket

The Amazing Thailand SHA certification is an important safety net in Thailand during the ongoing COVID-19 pandemic, providing peace-of-mind to everyone as it covers mixed used establishments that cater to all walks of life.

Published

on

‘SHA Plus’ certificate awarded to more tourism businesses in Phuket

The Tourism Authority of Thailand (TAT) today presented the Amazing Thailand Safety and Health Administration (SHA) Plus Certificate to more tourism businesses in Phuket, following the first ‘SHA Plus’ certificate presentation held in Phuket on 12 June, 2021.

(more…)
Continue Reading

Tourism

Thailand COVID-19 Situation as of 2 July 2021

TAT would like to recommend all to take DMHTT precautions to prevent the spread of COVID-19: D – Distancing, M – Mask wearing, H – Handwashing, T – Temperature check, and T – Thai Chana contact tracing application.

Published

on

COVID-19 Daily Vaccinations

Total number of COVID-19 vaccine doses administered: 10,227,183

  • Total number of people who have received 1 dose: 7,364,585
  • Total number of people who have received 2 doses: 2,862,598

Number of COVID-19 vaccine doses administered today: +299,485

· Number of people who have received the first dose: +253,731

· Number of people who have received the second dose: +45,754

COVID-19 Daily Situation

Total Cases: 270,921

New Cases: +6,087 Daily Cases: 5,880 & From Prisons: 207)

Receiving Medical Treatment: 54,440

Recovered: 214,340

Deaths: 2,141

TAT would like to recommend all to take DMHTT precautions to prevent the spread of COVID-19: D – Distancing, M – Mask wearing, H – Handwashing, T – Temperature check, and T – Thai Chana contact tracing application. 

TAT is constantly providing updates on the tourism-related COVID-19 situation in Thailand at the TAT Newsroom (www.tatnews.org); Facebook (tatnews.org); and Twitter (Tatnews_Org).

For additional information and assistance relating to Thailand’s tourism, contact the TAT Contact Centre 1672 or Tourist Police 1155.

Continue Reading
Wise

Most Viewed

Subscribe via Email

Enter your email address to subscribe and receive notifications of new posts by email.

Join 14,153 other subscribers

Recent