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Thailand’s Incredible Tourism Industry

With something for everybody, Thailand’s booming tourism industry shrugs off coups, political upsets, natural disasters, even occasional bombs.

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With something for everybody, Thailand’s booming tourism industry shrugs off coups, political upsets, natural disasters, even occasional bombs.

Depending on who you ask and how you count, Thailand’s tourism sector accounts for somewhere between 12% and 18% of the economy, and continues to grow, employing some 6.2 million people directly and indirectly, which is about 16% of the workforce.

In 2015, after a 10% drop in arrivals amid the political shenanigans of 2014, the kingdom earned $44.6 billion from resurgent tourism. According to the United Nations’ World Tourism Organization, that placed it in sixth place on the global tourism league table by gross revenue – ahead of Germany and Japan.

The target set for 2016 was $69 billion in revenue from 33 million arrivals — that is nearly ten times the number who arrived for 1987’s Visit Thailand Year, widely considered a marketing triumph at the time.

As the number of tourists soars, their profiles have changed dramatically. With over 8 million of its citizens expected, China has become the kingdom’s largest source market, leading a dramatic shift away from traditional markets like Europe, Japan, and the US with higher per capita yields. The figures are dizzying, but what do they do mean and is it all good news?

Panel Discussion 7 pm, Wednesday November 16, 2016 at the Foreign Correspondents’ Club of Thailand

Penthouse, Maneeya Center Building
518/5 Ploenchit Road (connected to the BTS Skytrain Chitlom station)
Patumwan, Bangkok 10330
Tel.: 02-652-0580
Web Site:  http://www.fccthai.com

Dr Bert “Bow-Thai” van Walbeek, is a 45-year tourism industry veteran who first arrived in Thailand in 1985 as a hotelier. He is a member of the marketing committee of the Thailand Incentive & Convention Association (TICA) and was founder and first president of the Thailand Chapter of Society of Incentive Travel Executives (SITE). Among numerous career highlights as an adviser to governments on tourism policy, marketing, and crisis management, van Walbeek chaired the Tourism Authority of Thailand’s marketing working group for recovery after political violence in May 1992, which produced The Word, Our Guest campaign.

Sa-nga Ruangwattanakul is an adviser to the Khaosan Road Business Association, which he chaired for two years. With more than 25 years experience in the tourism sector, Sa-nga is also the chief executive of Buddy Group which has bars and restaurants in the vicinity of Khaosod Road.

Imtiaz Muqbil is one of the best known travel trade correspondents in Asia-Pacific. He has reported from Thailand since 1980 with Travel Trade Gazette Asia, becoming its chief correspondent. He edited Issues & Trends, the monthly publication of the Strategic Intelligence Centre of the Pacific Asia Travel Association (PATA) for eight years until 2006, and wrote the Travel Monitor column in the Bangkok Post for 20 years until 2012. He launched Travel Impact Newswire in August 1998 at the dawn of the era of email news delivery dawned.

Roy Howard worked on the launch advertising campaign for Thai Airways International in late 1959, and became the airline’s first advertising manager working alongside FCCT founder Jorges Orgibet. Roy founded Travel Publishing Asia in 1982, which for many years produced Thai’s inflight magazine, Sawasdee, and a number of regional publications, including Asian Meetings & Incentives. He has spent the past two years editing Thailand Tourism, The Early Days, a large format book about how tourism in Thailand grew from less than 100,00 tourists in 1960 to today’s 32 million plus.

1 Comment

1 Comment

  1. upena1

    November 15, 2016 at 6:38 pm

    Arrivals are not necessarily tourists and Thailand has absolutely no way of knowing how much revenue is generated by tourists. The numbers are wild guesses at best. Any data from the Minister of Tourism and Sports and/or the Tourism Authority of Thailand is highly suspect. Please, don’t confuse tourists with arrivals.

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Tourism

Can border reopening revive tourism in South-East Asia?

In Thailand, where pre-pandemic tourism accounted for 11-12% of GDP, the country lost an estimated $50bn last year as Covid-19 restrictions led to an 82% fall in arrival numbers.

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Ko Samed deserted pier

After 18 months of travel restrictions, a number of countries in South-east Asia have begun opening their borders to foreign visitors to stoke recovery in their respective tourism industries.

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Thailand to lift quarantine for vaccinated visitors from low-risk countries from November

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Thailand to lift quarantine for vaccinated visitors from low-risk countries from November

Bangkok, 12 October, 2021

Thai Prime Minister General Prayut Chan-o-cha in a nationally televised broadcast last night announced that Thailand planned to allow fully vaccinated foreign visitors to enter Thailand by air with no quarantine requirements from 1 November.

In the initial phase, Thailand will allow fully vaccinated travellers from at least 10 low-risk countries, including China, Germany, Singapore, the UK and USA. The list will be expanded from 1 December, and further enhanced to a very extensive list from 1 January.

Under the plan, fully vaccinated foreign visitors from the approved countries will need to show that they are COVID-free at their time of travel with an RT-PCR test undertaken before they leave their home country, and do a test in Thailand, after which they will be free to move around Thailand in the same way that any Thai citizen can do, the Prime Minister said.

Visitors from countries not on the list, will, of course, still be much welcomed, but with quarantine and other requirements.

In addition, the Prime Minister said consumption of alcoholic beverages in restaurants as well as the operation of entertainment venues under appropriate health precautions would be allowed from 1 December.

Below is the full speech by the Prime Minister.

National Address of the Prime Minister of Thailand

“THAILAND WILL WELCOME QUARANTINE-FREE VISITORS”

Monday 11 October, 2021

My fellow citizens, brothers and sisters:

In the last one-and-half years, we have lived with some of the greatest peacetime challenges our country has ever faced in its history, brought about by the COVID-19 pandemic, and one that has left nobody untouched and no country in the world undamaged.

It has been one of the most painful experiences in my life, too: to make decisions that balance the saving of lives with the saving of livelihoods – a choice that is not always clearly separate, and where we may save lives, but commit those lives to the unbearable pain of trying to survive with little or no income; or where we may save livelihoods but commit one’s family, friends and neighbours to loss of life and the loss of their breadwinner.

In facing this terrible choice, it was my decision that we could not allow a slow, wait-and-see approach to confronting the pandemic and let it claim the lives of so many of our countrymen and women, as we, ultimately, saw happen in so many other countries.

As a result, I acted decisively on the advice of many of our outstanding public health experts to make our country one of the first in the world to move quickly with lockdowns and tight regulations.

With the collaboration of all sectors of society, and with everyone joining hands to face this crisis together, we have been among the most successful countries in the world in saving lives. 

But it has come at very great sacrifices of lost livelihoods, lost savings, and destroyed businesses – what we have all given up so that our mothers, fathers, sisters, brothers, children, friends and neighbours may live for today.

The threat of a large scale, lethal spread of the virus in Thailand is now diminishing, even though the risk of resurgence is always there, and even though there are still serious constraints on our hospital and medical staff capacities. 

The time has come for us to ready ourselves to face the coronavirus and live with it as with other endemic infections and diseases, much as we have learnt to live with other diseases with treatments and vaccinations.

Today, I would like to announce the first small but important step in decisively beginning the process of trying to restore our livelihoods.

During the last weeks some of Thailand’s most important tourist source countries have begun to ease their travel restrictions on their citizens – countries like the UK, that now allow convenient travel to our country, as well as countries like Singapore and Australia that have started to ease travel restrictions on their citizens visiting other countries.

With these developments, we must act quickly but still cautiously, and not miss the opportunity to entice some of the year-end and New Year holiday season travellers during the next few months to support the many millions of people who earn a living from our tourism, travel and entertainment sectors as well as the many other related sectors.

I have, therefore, instructed the CCSA and the Ministry of Public Health to urgently consider within this week to allow, as of 1 November, international visitors to enter Thailand without any requirement for quarantine if they are fully vaccinated and arrive by air from low-risk countries.

All that visitors will need do is to show that they are COVID-free at their time of travel with an RT-PCR test undertaken before they leave their home country, and do a test in Thailand, after which they will be free to move around Thailand in the same way that any Thai citizen can do.

Initially, we will begin with at least 10 countries on our low-risk, no-quarantine list, including the United Kingdom, Singapore, Germany, China, and the United States of America, and enlarge that list by 1 December, and, by 1 January move to a very extensive list.

Visitors from countries not on the list, will, of course, still be much welcomed, but with quarantine and other requirements.

By 1 December, we will also consider allowing the consumption of alcoholic beverages in restaurants as well as the operation of entertainment venues under appropriate health precautions to support the revitalisation of the tourism and leisure sectors, especially as we approach the New Year period.

I know this decision comes with some risk.  It is almost certain that we will see a temporary rise in serious cases as we relax these restrictions.  We will have to track the situation very carefully, and see how to contain and live with that situation because I do not think that the many millions who depend on the income generated by the travel, leisure, and entertainment sector can possibly afford the devastating blow of a second lost new year holiday period. 

But if, in the months ahead, we see an unexpected emergence of a highly dangerous new variant of the virus, then, of course, we must also act accordingly and proportionately when we see the threat.  We know that this virus has surprised the world several times, and we must be ready for it to do so again. 

In mid-June of this year, I had set a 120-day goal for quarantine-free entry into Thailand and to accelerate our vaccinations.

I would like to take this opportunity to recognise the extraordinary achievements of our public health workers, other officials and all citizens for their response to my appeal in June.

After we adopted the 120-day goal, extraordinary efforts were made to increase our supply of vaccines and compete with many other countries to get deliveries.  And they were very successful.  Our vaccine deliveries jumped threefold, from around 4 million doses in May to almost 12 million in July… then to almost 14 million in August, and will now run at over 20 million a month until the end of the year, totalling over 170 million doses, far ahead of the goals I had set.

Similarly, our public health staff worked tirelessly to accelerate vaccinations to support our 120-day goal, and the public gave great cooperation to register for vaccinations despite the inconveniences that may have been caused in scheduling.  As a result, our daily vaccinations, which were running at around 80,000 doses a day in May, shot up immediately.  One month after our goal-setting, our public health team tripled the number of shots being administering a day, and they kept increasing that number until Thailand rose to be among the fastest ten countries in the world for administering shots!  Currently, they have frequently been administering more than 700,000 shots a day, and sometimes even exceeding one million shots a day.

Shortly after my address to the nation in mid-June setting our goal for quarantine-free entry into Thailand in 120 days, the world was struck by the highly infectious Delta variant.  Worldwide cases spiked up and peaked in August, just as they did in Thailand, and few thought that it would be possible to achieve any quarantine-free entry into Thailand this year.

The fact that we can begin quarantine-free entry in November, and despite many countries still trying to contain Delta variant infections with restrictions on the travel of their citizens is a great tribute to the unity of purpose and determined response to my appeal by the public health services, by many other government departments, by the private sector, and by the cooperation given by citizens in all matters.

Our nation has performed an extraordinary feat in the last months that we can all be very proud about everyone’s enormous contributions to those achievements.  These achievements, coupled with the gradual relaxation of other countries’ travel restrictions, now enables us to begin the process of quarantine-free entry into Thailand.

Thank you.

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