The Tourism Authority of Thailand (TAT) is using social networking to reach tourists and is confident it will become an important marketing strategy. Social networking is popular with consumers and marketers, especially Facebook, Twitter, and blogs, because of their low cost and high returns. Social networking yielded better results than expected for the TAT’s first project, Ultimate Thailand Explorers, with 7.89 million viewers in only eight weeks. It expects up to 25 million viewers when the project ends in February.
The project garnered 356 video clips from visitors with 638,720 viewers in eight weeks, while the contest was mentioned by 576,000 articles and blogs.
There were 21,250 news clips about the project, higher than the 2,000 expected. The 25 semi-finalists are promoting their clips in their homelands to woo as many votes as possible. This also promotes the country through social networks, said Suraphon Svetasreni, the TAT deputy governor for policy and planning.
The TAT will promote Thai tourism to registered voters participating in the project, a number expected to top 10,000 worldwide. It will also conduct research in the future.
“We set a budget of 35 million baht to promote Thai tourism online next year, up from 15 million this year,” said Mr Suraphon.
TAT expects 850 billion baht ($25.7 bln) in tourism revenue after successful reopening
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BANGKOK (NNT) – Following the launch of the Phuket Sandbox tourism scheme on July 1st this year, many foreign tourists moved by the warm hospitality of the people of Phuket, are looking forward to visiting other provinces, such as Chiang Mai and Bangkok.(more…)
‘SHA Plus’ certificate awarded to more tourism businesses in Phuket
The Amazing Thailand SHA certification is an important safety net in Thailand during the ongoing COVID-19 pandemic, providing peace-of-mind to everyone as it covers mixed used establishments that cater to all walks of life.
The Tourism Authority of Thailand (TAT) today presented the Amazing Thailand Safety and Health Administration (SHA) Plus Certificate to more tourism businesses in Phuket, following the first ‘SHA Plus’ certificate presentation held in Phuket on 12 June, 2021.(more…)
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