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American visitors to Thailand hit 1 million for the first time

Mr. Nathaniel Alexander Way, Thailand’s 1 millionth American tourist for 2017, is a pharmaceutical scientist from Santa Barbara, California

Boris Sullivan

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The number of Americans visiting Thailand annually hit the 1-million mark today, setting a new record for Thailand’s No 1 source market from the Americas Region, where the Tourism Authority of Thailand (TAT) operates two offices in New York and Los Angeles.

Mr. Nathaniel Alexander Way, Thailand’s 1 millionth American tourist for 2017, is a pharmaceutical scientist from Santa Barbara, California. He arrived in Bangkok this late morning on EVA Air’s Flight BR67 from Taipei, Taiwan.

He traveled here on a 10-day honeymoon, with an itinerary focusing on nature and Thai local experiences in Bangkok, Bangkok, Chiang Mai, Krabi (Ao Nang) and Surat Thani (Khao Sok).

Mr. Tanes Petsuwan, TAT Deputy Governor for Marketing Communications, said, “This latest Thai tourism news is beyond reporting statistical numbers, but is a reflection of TAT’s commitment and ongoing tireless effort to lift the ‘Amazing Thailand’ brand awareness in the USA market.

“The USA has been among Thailand’s most important markets since the Kingdom began its tourism promotion. The welcoming of the 1 millionth American tourist for 2017, the first time ever for Thailand, marks a step forward for the Thai tourism industry in expanding the Americas market and in addition, the offering of endless Thai local experiences.”

The TAT New York and Los Angeles Offices have been proactive in enhancing the awareness of Thailand as a ‘preferred destination’ for the Americans, especially honeymooners and luxury travellers.

Among the activities have included the sponsorships for the filming of TV series, reality programmes and food shows in Thailand, including The Bachelor in 2013 and The Bachelorette in 2011. Another highlighted effort is a partnership with Virtuoso promoting the Kingdom as a honeymoon destination.

For 2018, TAT will continue its effort to spotlight Thailand as a honeymoon and luxury travel destination for American travellers, promoting luxury products, culture, beaches, Thai cuisine, soft adventures, local experience tours, Muay Thai lessons, and health and wellness trips, under the TAT’s latest ‘Open to the New Shades’ communication concept.

As well as existing popular destinations of Bangkok, Ayutthaya, Chiang Mai, Phuket, Krabi and Ko Samui, new destinations to be promoted to American travellers are Sukhothai in the North; Ko Chang and Ko Kut in the East; Ko Lanta, Ko Yao Yai and Yao Noi, Ko Phangan, Chumphon and Ranong in the South, and ASEAN Connectivity trips linking the Northeast or Isan with Lao PDR. with Ubon Ratchathani, Udon Thani and Nong Khai as the border gateways.

TAT is hosting the 2018 USTOA Out of Country Meeting in Thailand from 18 to 27 March, in Bangkok, Chiang Rai and Chiang Mai. In addition, it is stepping up cooperation with the strategic airline partner – EVA Air – to introduce several tourism offers to the Americas market.

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Thai bank forecasts 23 million Chinese tourists in Thailand by 2030

Chinese tourism to Thailand could increase more than twofold during the next 10 years according to Krung Thai Bank Research Center.

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Chinese tourists in Pattaya

Krung Thai Bank Research Center predicted that in the next 10 years, Chinese tourists will increase by 6.9% per year on average, reflecting the increase of purchasing power of the Chinese middle class.

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Tourism

Thai Beaches Pricier Than European Resorts

A Thai holiday pricing has increased by about 30 percent in U.S. dollar terms and 40 percent euros over the last five years due to the appreciation of the baht and inflation

Bahar Karaman

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The cost of a holiday in popular beach resorts in Thailand is now on par with or higher than those in Greece, Italy, Spain, Turkey, and Egypt, which are closer to home for Europeans, according to skift.com

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UNESCO adds Bangkok and Sukhothai to Creative Cities Network

UNESCO announced on 30 October that Bangkok was designated as a ‘Creative City of Design’ and Sukhothai as a ‘Creative City of Crafts and Folk Art’, joining the UNESCO Creative Cities Network

Tourism Authority Thailand

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The United Nations Educational, Scientific and Cultural Organisation (UNESCO) has designated Bangkok and Sukhothai among 66 new ‘Creative Cities, thus bringing the total number of UNESCO Creative Cities in Thailand to four.

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