Chiang Mai, 26 April, 2019 – Michelin today announces the extension of The MICHELIN Guide’s reach to Chiang Mai with the new edition: The MICHELIN Guide Bangkok, Chiang Mai, Phuket&Phang-Nga 2020, to be released at the end of 2019.
This third edition of The MICHELIN Guide in Thailand boasts to showcase the country’s three unique and most vibrant regional food scenes – from the fertile central plains and the coastal south, to the mountainous north.
Mr. Segsarn Trai-Ukos, Country Director of Michelin Siam and Secretary General of Michelin East Asia and Australia, said: “Chiang Mai – Thailand’s second-largest city – is rich with cultural and culinary treasures that make this city deserving of being highlighted in The MICHELIN Guide for its distinctive local cuisine, as well as exceptional accommodation with its unique character and style.
“With Chiang Mai as an addition to Bangkok, Phuket, and Phang-Nga, this edition of The MICHELIN Guide serves as a true testimony of the regional diversity of Thai food, which varies due to the combination of climate, geography, culture, history, and ethnicities of each region. This makes Thailand an ideal and truly exciting gastro-tourism destination,”Mr. Trai-Ukos, Country Director of Michelin Siam and Secretary General of Michelin East Asia and Australia
Chiang Mai has inherited many Lanna legacies – including cuisine and architecture, with influences from Mon, Khmer, Lao, and Burmese cultures throughout the city’s centuries-old history.
Today, as a sophisticated metropolitan city, Chiang Mai is constantly evolving with an impressive foodscape, marked by an abundance of trendy eateries, and a vast variety of international food choices.
27 royal project sites in the upper northern region of Thailand
Encompassing the highest number of 27 royal project sites in the upper northern region of Thailand, Chiang Mai serves as a major source of fresh fruits, vegetables and herbs that nourish the entire country – a real advantage to the city’s local gastronomic offers, in terms of freshness for a true farm-to-table experience, and value-for-money.
Apart from its culinary wealth, Chiang Mai is also widely known for its hospitality industry, with a huge range of accommodation options for all budgets and preferences – from hostels and homestays to 5-star hotels. Most accommodation establishments feature very unique exterior and interior designs, characterized by a distinctive local background.
All of the above-mentioned factors contribute to Chiang Mai’s tourism that has been attracting a growing number of local and foreign tourists year after year.
“Chiang Mai’s fantastic food is reason enough to visit – as the city is one of the best dining destinations in Thailand.Mr. Yuthasak Supasorn, Governor of the Tourism Authority of Thailand (TAT)
“However, this city has a lot more on offer – ranging from natural to cultural attractions. Through the gastronomic journeys which will be inspired by the forthcoming edition of The MICHELIN Guide, it is believed that Chiang Mai will be known among tourists in greater depth, and become another gastro-tourism magnet for Thailand,” Mr. Yuthasak added.
To learn more about The MICHELIN Guide, please visit guide.michelin.com/th/en/bangkok
Follow updates regarding The MICHELIN Guide Bangkok, Chiang Mai, Phuket&Phang-Nga 2020 on Facebook: facebook.com/MichelinGuideThailand.
Thailand awarded Weibo 2019’s most popular destination
Chinese tourists are beginning to move from mainstream cities to emerging travel destinations; such as, the second tier cities, and the Tourism Authority of Thailand (TAT) hopes to provide Chinese tourists with quality information services
Thailand woos Southeast Asian tourists with shopping campaign
The programme called “Give Me Five” is set to increase shopping among tourists from Cambodia, Laos, Myanmar and Vietnam (CLMV) along with Indonesia, Malaysia and India.
TAT to encourage Green Tourism with ‘Green a-la-carte’ product
The initiative is supported by 25 green a la carte menus (in both print and e-book format) highlighting more than 150 tourist attractions and services in the 14 targeted provinces.
Thailand Ecommerce Market: Shooting For Success
At present, the Thai ecommerce market is valued at USD 3.5 billion. According to a Google Temasek study, Thailand’s e-commerce...
Aspire Set to Become First SME Neobank in Southeast Asia with US$32.5 Million Raise
The recent financing has been led by Mass-Mutual Ventures Southeast Asia with participation from Silicon Valley’s Arc Labs and existing...
How is Thailand Bringing Technology to the Table?
In Asia, a country like Thailand has taken the initiative to implement agricultural biotechnology in its industry. The country has...