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Thailand among top countries offering the ‘host’ factor

Booking.com described Thailand as “the perfect destination for travellers seeking to experience a warm welcome and immerse themselves in the local culture”.

Tourism Authority of Thailand

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Bangkok, 26 June 2019 – The Tourism Authority of Thailand (TAT) is pleased to report that a recent poll by Booking.com across 29 countries found Thai people to be among the top nationalities who consider their country to be more hospitable than others.

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Thailand along with Indonesia, Mexico, Taiwan and India are the top five countries where locals believe hospitality to be in their DNA, according to the research that Booking.com conducted on 21,500 travellers from the 29 countries.

Thailand stood out from among the 29, with Thai poll respondents confident their country had the ‘host’ factor being recorded at 85 percent.

Booking.com described Thailand as “the perfect destination for travellers seeking to experience a warm welcome and immerse themselves in the local culture”.

Thailand among top countries offering global travellers the host factor says Booking.com
San Chao Rong Thong Market, Ang Thong

This follows on from an October-November 2018 survey in which the travel e-commerce company – one of the world’s largest – discovered that nearly a quarter of global travellers planned to stay in different types of accommodation in 2019, and that Thailand was well placed to capitalise on this trend.

This online research was carried out among a sample of 53,492 respondents across 31 markets. The respondents were 18 years or older, had to have travelled at least once in the past 12 months, and be either the primary decision-maker or be involved in the decision-making of their travel.

Thailand among top countries offering global travellers the host factor says Booking.com
Homestay in Ban Tong Tom Yai Fisherman Village, Chumphon

“In 2019, travellers are looking for new experiences and unique accommodation like a Thai traditional house, boat or tree house. Meanwhile they’re looking to live like a local by staying at alternative accommodation types; such as, villas, holiday homes and apartments,” Ms. Parichat Haehnen, Booking.com’s Regional Manager for Thailand and Indochina, said on the release of the survey results in January 2019.

Ms. Parichat added that Thailand, with its charming uniqueness, could well cater to this preference. Property owners and managers are advised to include local or cultural elements in their offerings, and to reflect the Thai character of their properties on booking platforms.

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