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Thailand partners with Alipay and Fliggy to boost expats’ tourism

TAT campaign enables Chinese expats who live in Thailand and hold an Alipay account to enjoy exclusive deals offered by participating hotels when booking a domestic trip through Fliggy.

Boris Sullivan

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The Tourism Authority of Thailand (TAT), in partnership with Alipay and Fliggy, has launched a strategic tourism promotion campaign to boost domestic tourism post-COVID-19 lockdown by encouraging Chinese expats living in Thailand to travel domestically.

Running from 24 August to 31 December 2020, the campaign enables Chinese expats who live in Thailand and hold an Alipay account to enjoy exclusive deals offered by participating hotels when booking a domestic trip through Fliggy. 

“The tourism industry has been hard hit by the COVID-19 pandemic and the lockdown. While international travel is yet to resume, promoting domestic travel is essential for the industry’s recovery and the livelihood of businesses relying on tourist spending.”

Mr. Yuthasak Supasorn, TAT Governor,

With each booking made, travellers will be rewarded with RMB 388 (approximately 1,738.4 Baht) in the form of digital coupons to redeem nationwide with participating operators.

The campaign is dedicated to promoting domestic destinations including Bangkok, Pattaya, Phuket, Chiang Mai, Hua Hin and Ko Samet, to name but a few.

Alipay is the world’s leading mobile payment platform operated by the Ant Group, while Fliggy is the travel service platform under the Alibaba Group.

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