The figures come on the heels of Emirates and Etihad Airways both renewing their distribution agreements to sell their full range of fares to travellers worldwide through travel agents using Amadeus. Qatar Airways has had such an agreement in place since 2014.
Between 2014 and 2015, first class passenger volumes for gulf carriers such as Emirates, Qatar Airways and Etihad Airways on the top 10 Origins & Destinations between Europe and Asia Pacific increased 67%, whilst business class traffic increased by 47%
Among those destinations, four of them are popular routes to Bangkok, adding worries to Thai Airways, such as from Frankfurt, London and Paris.
This staggering growth in premium classes was complemented by healthy overall growth, with a 7% increase in passenger volumes across all cabin classes for these routes.
Thai Airways is facing intense competition with Middle East carriers and low cost companies. Neighbouring countries are also moving fast and are less dependent on Bangkok hub.
Airports in the Middle East also noticed a shift in traveller habits: passenger traffic for flights between Europe and APAC going through Doha, Abu Dhabi and Dubai increased by 8%.
This data was analysed by Amadeus IT Group’s Travel Intelligence team, and takes into account all bookings in the Amadeus system made via traditional and online travel agencies from across the globe.
“Travellers, especially premium passengers, want the freedom to shop for travel where they want and how they want. Airlines are responding to their customers’ needs by making their comprehensive offering available consistently across sales channels.
This helps build and nurture customer relationships and is very much in line with Emirates’, Qatar Airways’ and Etihad Airways’ commitment to customer service excellence,” says Gianni Pisanello, Strategic Marketing Director, Airline Distribution at Amadeus.
While the Amadeus distribution channel supports airline growth by providing the technology for them to partner with the world’s largest travel community, Amadeus Travel Intelligence enables airlines and other travel players to make effective use of data and analytics to improve the profitability of their business.
Amadeus Travel Intelligence combines the latest big data technologies with rich data sources and a dedicated team of talented data scientists, to deliver unique and actionable insights into each airline’s business.
This intelligence provides in-depth information for airlines to gain real insights into overall market dynamics, their own performance and growth opportunities.
The top ten most popular Origins & Destinations between Europe and APAC*
- Frankfurt – Bangkok
- London – Bangkok
- London – Delhi
- London – Mumbai
- Paris – Tokyo
- Paris – Seoul
- Munich – Bangkok
- London – Hong Kong
- Amsterdam – Bangkok
- Paris – Bangkok
* calculated in terms of passenger numbers