Authentic travel experiences and the ability to share them on social media are two integral drivers for Millennial generation travellers, according to 2017 Expedia Millennial Traveller Report.
Released Tuesday, the report surveyed 21,000 consumers from 21 markets on motivations and aspirations driving the demand for travel among Millennials in Thailand and around the world.
Millennials, according to media pundits are born between 1982 and 2004 and tend to place higher value on investing in experiences such as travel, than on owning high-value possessions such as a car or a home.
But according to the study it is close call as 72% of Millennials said they expected to go on a dream holiday in the future, while a 64% Millennials suggested they would buy a brand new car in the foreseeable future.
In addition, Millennials in Thailand are more likely to invest in travel experiences compared to the older generations.
84% of the Millennials surveyed travel at least once a year, compared to a smaller proportion – 82% of Generation X (1965 to 1984), and 73% of Baby Boomers (1946 to 1984) doing the same.
With a stronger desire to enrich their lives through travel, Millennials today also expect a higher level of personalisation from their travel brands of choice, the report said.
In addition, 55% of Millennials surveyed globally said that they have posted photos or videos of their holidays on social networks, compared to only 34% of non-Millennials.
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