Tourism Authority of Thailand announced, Tuesday, the top 14 tourist attractions and activities for Chinese tourists visiting Thailand.
The 2017 People’s Choice Awards Thailand were based on 3.7 million votes cast during a two-week period.
The contest was a continuation of a project carried out successfully in 2015 and 2016 to enhance Thailand’s tourism profile and brand image via social media networks.
During the first four months of this year, Thailand welcomed 12 million visitors, spending around 620 billion Baht, an increase of 4.71% from the same period last year. In this number, 7.5 million came from East Asia generating 308 billion Baht.
China remained the leading source market at about 3.2 million arrivals, who generated 161 billion Baht in tourism revenue.
The winners of the 2017 People’s Choice Awards Thailand Voted by Chinese Tourists are:
- Luxury Hotel: Rayavadee Krabi
- Boutique Hotel: Anantara Lawana Koh Samui Resort
- City Hotel: Centara Grand at CentralWorld
- Beach Hotel: Banyan Tree Samui
- Airline: Thai Airways International
- Show and Entertainment: Muay Thai Live: The Legend Lives
- Medical and Wellness Service: Samitivej Hospital
- Restaurant: Baan Rim Pa Phuket
- Spa: Let’s Relax Spa
- Golf Course: Gassan Khuntan Golf and Resort
- Shopping Centre: Emquartier
- Tourism Activities/ Theme park: Vana Nava Hua Hin
- Attraction: Pattaya Floating Market
- Destination: Pattaya
The contest was a continuation of a project carried out successfully in 2015 and 2016 to enhance Thailand’s tourism profile and brand image via social media networks, which are frequented by millions of Chinese every day. It also helps support the many Thai tourism products and services seeking more exposure in the Chinese market.
TAT organised the voting campaign in partnership with Tencent, which owns a number of Chinese online channels; such as, WeChat (570 million users per day), QZone (330 million users per day), QQMusic (70 million users per day) and Tencent News (27 million users per day).
Chinese who have travelled to Thailand were invited to vote via the website www.peopleschoiceawardsthailand.com between 26 May to 8 June, 2017, in 14 categories; such as, tourist attractions, hotels, restaurants, medical and wellness services, spas, shopping centres, golf courses, etc. The voting attracted a total of 3.7 million votes, and the publicity given to this activity was estimated to reach an audience of 45 million.
They were enticed to participating in the voting activity with a lucky draw prize. The first prize is a five-day holiday for two in Thailand, including return air tickets on Thai Airways International and accommodation.
The next five prizes are also return air tickets for two to Thailand on Thai Smile Airways, NokScoot Airlines, Thai AirAsia, Bangkok Airways and Thai Lion Air. Over 100 other prizes are also being offered including vouchers for accommodation, spa treatments, dining, shows and entertainment, and much more.
TAT launched the “People’s Choice Awards Thailand Voted by Chinese Tourists” project in 2015 as The Best of Thailand Awards Voted by Chinese Tourists, and renamed it to the current name in 2016. In its second year, the voting attracted over 3.2 million votes.
Why Foreign Firms Struggle to Break Into China
In 2017, an analysis by Goldman Sachs found that while S&P 500 companies earned 30 percent of their revenues outside of the United States, China accounted for only 1 percent of their revenues.
How China is using tourists to realise its geopolitical goals
Over the last two decades, the number of Chinese overseas travellers rose by over 25 times from 5.3 million in 1997 to 130 million in 2017, contributing an estimated US$250 billion to overseas economies
How China’s role in global finance has changed radically
Within the space of just 15 years, China has gone from being the largest net lender to the world to now being a net borrower. The implications for the global economy, and China’s role within that economy, could be significant.
‘If you owe the bank $1 million, you have a problem. But if you owe the bank $1 trillion, then the bank has a problem’. It’s an old gag, but it underscores an important point: the size of your borrowing or lending can have profound implications for your role in the world.(more…)
Thailand Ecommerce Market: Shooting For Success
At present, the Thai ecommerce market is valued at USD 3.5 billion. According to a Google Temasek study, Thailand’s e-commerce...
Aspire Set to Become First SME Neobank in Southeast Asia with US$32.5 Million Raise
The recent financing has been led by Mass-Mutual Ventures Southeast Asia with participation from Silicon Valley’s Arc Labs and existing...
How is Thailand Bringing Technology to the Table?
In Asia, a country like Thailand has taken the initiative to implement agricultural biotechnology in its industry. The country has...