Co-living in Singapore : are we there yet?
Investors’ optimism in the market raises the question if the time for co-living has finally arrived
The hype in the co-living market was revived in recent months after it gained recognition as a convenient, community-driven and affordable solution for expatriates
The co-living market in Singapore saw unprecedented activity over the past 12 months with millions of dollars of funds being pumped into operators, enabling them to embark on an expansion spree.
Investors’ optimism in the market raises the question if the time for co-living has finally arrived. Looking back, the co-living journey in Singapore has not been smooth sailing. Early entrants to the market, such as 13 and Techsquat, opened with much fanfare in 2014/2015 but were largely defunct within a year of operation after having to battle financial, regulatory and cultural challenges.
The hype in the co-living market was revived in recent months after it gained recognition as a convenient, community-driven and affordable solution for expatriates who are looking for a fun and fuss-free accommodation option.
Co-living addresses millennial expatriates’ housing needs by offering them a private space in a shared apartment with plenty of common areas for community activity.
With the help of technology, operators are able to bring like-minded individuals together. Community managers stationed in the cluster also organise regular social or work-related events to facilitate interactions among members. New players who are looking for a share in the market include Singapore-based start-up Hmlet, Shanghai-based start-up Mamahome, and lyf, a new brand of living targeted at the millennials by The Ascott Limited.
Their growth was aided by the government’s move to lower the minimum rental period for private homes from six to three months in June 2017, making it more viable for co-living operators to target members who want flexibility in their housing options.