Connect with us

Tourism

First Latin America fam trip trade meet in Thailand

In 2018, Thailand hosted 202,106 visitors from Latin America, generating approximately 15 billion Baht or 500 million US dollars in revenue

Avatar

Published

on

Bangkok, May 8, 2019 – The Tourism Authority of Thailand (TAT) recently hosted 40 top tour operators and travel experts from five Central and Latin American countries for the first ever fam trip and business networking session in Thailand.

Taking place from 27 April to 7 May, the event incorporated with Emirates Airlines, Turkish Airlines, and Bangkok Airways for the travel trade from this region.

The group arrived in Thailand from Sao Paulo, Brazil, on 28 April and was escorted by TAT Los Angeles Office on visits to popular tourist attractions in Bangkok, Ayutthaya, Phuket, Ko Samui and Phang Nga.

A market briefing, product presentation and the “Amazing Thailand Latin America Trade Meet” were organised on 2 May, at the Park Hyatt Bangkok Hotel, the first such event in Thailand.

The fam trip for the travel trade from Brazil, Argentina, Mexico, Chile and Colombia was organised as part of the TAT strategy to tap potential new markets, diversify the current range source markets and reduce over-exposure to visitors from any one region.

The Latin America tourism market is considered a strong potential market for Thailand.

In 2018, Thailand hosted 202,106 visitors from Latin America, generating approximately 15 billion Baht or 500 million US dollars in revenue. The market is likely to grow further in 2019. The major source markets are Brazil, Argentina, Mexico and Chile.

Visitors from most Latin American countries (Argentina, Brazil, Chile, and Peru) do not need visas to come to Thailand although there are no direct flights from any Latin American city to Bangkok.

“While currently, tourists from Latin America may still make up a small percentage of tourist arrivals in Thailand, they hold enormous promise. The cost of travelling from Latin America to Asia is relatively high, which means the customer segment comprises upper-income earners, with high spending power and long average length of stay.


Ms. Runjuan Tongrut, TAT Executive Director of the Americas Region

In addition to hotel inspections and visits to popular iconic spots; such as, the Grand Palace, Temple of the Emerald Buddha, Chinatown and the Flower Market, the fam trip were include some unique experiences; such as, a Walking Tour of Tha Din Daeng and Kudeejeen Community on the western bank of the Chao Phraya River, best known for the Catholic community (mainly of Portuguese descendants) around the Santa Cruz Church.

On 2 May, the Latin American trade members participated in networking and business sessions with 51 local suppliers in Bangkok representing hotels, resorts, destination management companies (DMCs), a cooking school, a transportation provider, and an entertainment company.

They would also give a market briefing on Latin America Market Insight to Thai tourisn suppliers that are interesting in this market.

“We are confident that this trade meet will eventually help boost the growth of tourists from the Latin America market even further.”


Ms. Runjuan Tongrut, TAT Executive Director of the Americas Region

Moreover, incorporation with the Faculty of Arts, Chulalongkorn University, Spanish-language students were providing liaison and assistance services during the visit to practice and prepare Thai personel for the Latin America Market.

The post TAT hosts first Latin America fam trip trade meet in Thailand appeared first on TAT Newsroom.

Read More here

Continue Reading
Advertisement Load WordPress Sites in as fast as 37ms!
Comments

Tourism

TAT target 10% growth in 2020 with quality markets and responsible tourism

TAT has set clear directions to move the Thai tourism industry out of mass tourism and towards responsible tourism with an emphasis on revenue-generating quality tourists.

Tourism Authority Thailand

Published

on

Bangkok, 9 July 2019 – Gearing up to mark its 60th anniversary in 2020, the Tourism Authority of Thailand (TAT) has reaffirmed its commitment to making travel and tourism the kingdom’s most economically promising, environmentally sustainable, and culturally vibrant sector in the years to come.

(more…)
Continue Reading

Tourism

Thailand’s ‘Green Island’ is 100% powered on alternative energy sources

Just a stone’s throw from Samui Island, Pha Luai Island is officially recognised as Thailand’s first and only ‘Green Island’, which depends 100% on alternative energy sources.

Tourism Authority Thailand

Published

on

For those wishing to escape from a hectic life, spend a peaceful getaway in the embrace of serene nature, and take lungfuls of pure air at a place unknown to most tourists, Pha Luai Island is an ideal destination.

(more…)
Continue Reading

Tourism

Visitor numbers to rise 7% to 39-39.8 million in 2019

The overall annual visitor number this year is now expected to be 39-39.8 million, a 2-4% increase on last year.

National News Bureau of Thailand

Published

on

BANGKOK, 2 July 2019(NNT) – Visitor numbers in the latter half of 2019 are expected to reach 20.1 million following proactive marketing campaigns by tourism businesses to better attract tourists with different needs and purchasing power, according to KResearch.

(more…)
Continue Reading

Most Read

Upcoming Events

Nov 27

The Future Energy Show Thailand

November 27 @ 10:00 am - November 28 @ 5:30 pm BMT

Press Release

Subscribe via Email

Enter your email address to subscribe and receive notifications of new posts by email.

Join 10,894 other subscribers

Trending