Bangkok ranks second most sustainable MICE destination in Asia in the 2018 Global Destination Sustainability Index Thailand is now among the frontrunners in Asia and ASEAN in terms of MICE Education, MICE Standards and MICE Sustainability.
Mrs. Orachorn Wongpan-ngam, MICE Capabilities Development Department Director of Thailand Convention and Exhibition Bureau (TCEB), recently highlighted that her department’s success in unifying these three key areas as a core strategy will pave the way for a future-ready MICE workforce in Thailand.
MICE Education concerns the development of MICE-related capabilities in the education sector.
MICE 101 curriculum
By collaborating with strategic partners with deep and broad industry expertise, TCEB gained the distinction of having developed the world’s first MICE 101 curriculum. The ultimate aim of MICE 101 is to establish Thailand as ASEAN’s MICE Education Hub. Currently, TCEB’s MICE Education alliances include 110 institutions throughout Thailand. It is the world’s largest national network of learning and training establishments offering MICE-related courses.
The MICE 101 curriculum has been adopted in 15 educational institutions in Thailand, making it the world’s most widely implemented single MICE programme.
Apart from that, TCEB has also worked with the world’s leading professional MICE organisations to launch certified training modules in Thailand, such as the Certified Incentive Specialist (CIS) programme by the Society for Travel Incentive Excellence (SITE) and the Certified Exhibition Management (CEM) programme by the International Association of Exhibitions and Events (IAEE).
As a result, Thailand now has the greatest number of CIS accredited professionals in Asia and third greatest for those with CEM accreditation. Within ASEAN, Thailand leads in the number of professionals with either the CIS or CEM certification.
Thailand was named the most preferred Mice destination by respondents eager to return for future business trips, according to a survey conducted in 20 countries in June 2018.
The third emphasis in TCEB’s capabilities development strategy — MICE Sustainability — aims to transform Thailand into a leading sustainable MICE destination. An encouraging development is Bangkok’s number 2 position in Asia in the Global Destination Sustainability Index (GDS Index) 2018. This index measures a destination’s sustainability strategies, policies and practices in the business events industry.
Bangkok’s high rank is a result of TCEB’s active promotion of its MICE Sustainability Best Practices which can be implemented as CSR programmes. One example is “Farm to Functions”, which connects rice-producing communities with venue operators and entrepreneurs who require a supply of rice for their events. This programme distributes income directly to farmers. Other programmes include “Carbon Neutral” to mitigate greenhouse gas emission, “Food Waste Prevention” to reduce food waste, and “Water Empowerment” to promote the efficient use of water.
Ministry of Commerce pushes for exports to offset trade war aftermath
The Board of Trade of Thailand’s Chairman has proposed temporary border trading points be upgraded to permanent ones and more centers for the distribution of SME goods be opened
Fruit farmers coping with oversupply and price slumps
Thai Government vows to help fruit farmers, following the problem of product oversupply and price slumps, the Ministry of Commerce said.
BANGKOK, August 2019 (NNT) – To help fruit farmers, following the problem of product oversupply and price slumps, the Ministry of Commerce has recently used Section 44, of the interim constitution, to engage government and private agencies in assisting them in terms of marketing to help sell the produce, including mangosteens, Lansium demesticum, rambutans, longans and other seasonal fruit.(more…)
Thailand’s Drought disaster estimated 10bn baht ($326M)
The overall damage is expected to escalate to 37 billion baht should the drought extends to September, as the wet season rice cultivation cycle would be affected; that would lower expected Thai economic growth to 2.9 percent from 3 percent.
BANGKOK, 3rd August 2019 (NNT) – The latest estimate from the University of Thai Chambers of Commerce (UTCC) shows the drought disaster this year has affected some 1,330 square kilometers of farmland, most of which is rice farms, with initial damage estimated at about 10 billion baht.(more…)
Thailand Ecommerce Market: Shooting For Success
At present, the Thai ecommerce market is valued at USD 3.5 billion. According to a Google Temasek study, Thailand’s e-commerce...
Aspire Set to Become First SME Neobank in Southeast Asia with US$32.5 Million Raise
The recent financing has been led by Mass-Mutual Ventures Southeast Asia with participation from Silicon Valley’s Arc Labs and existing...
How is Thailand Bringing Technology to the Table?
In Asia, a country like Thailand has taken the initiative to implement agricultural biotechnology in its industry. The country has...