Bangkok ranks second most sustainable MICE destination in Asia in the 2018 Global Destination Sustainability Index Thailand is now among the frontrunners in Asia and ASEAN in terms of MICE Education, MICE Standards and MICE Sustainability.
Mrs. Orachorn Wongpan-ngam, MICE Capabilities Development Department Director of Thailand Convention and Exhibition Bureau (TCEB), recently highlighted that her department’s success in unifying these three key areas as a core strategy will pave the way for a future-ready MICE workforce in Thailand.
MICE Education concerns the development of MICE-related capabilities in the education sector.
MICE 101 curriculum
By collaborating with strategic partners with deep and broad industry expertise, TCEB gained the distinction of having developed the world’s first MICE 101 curriculum. The ultimate aim of MICE 101 is to establish Thailand as ASEAN’s MICE Education Hub. Currently, TCEB’s MICE Education alliances include 110 institutions throughout Thailand. It is the world’s largest national network of learning and training establishments offering MICE-related courses.
The MICE 101 curriculum has been adopted in 15 educational institutions in Thailand, making it the world’s most widely implemented single MICE programme.
Apart from that, TCEB has also worked with the world’s leading professional MICE organisations to launch certified training modules in Thailand, such as the Certified Incentive Specialist (CIS) programme by the Society for Travel Incentive Excellence (SITE) and the Certified Exhibition Management (CEM) programme by the International Association of Exhibitions and Events (IAEE).
As a result, Thailand now has the greatest number of CIS accredited professionals in Asia and third greatest for those with CEM accreditation. Within ASEAN, Thailand leads in the number of professionals with either the CIS or CEM certification.
Thailand was named the most preferred Mice destination by respondents eager to return for future business trips, according to a survey conducted in 20 countries in June 2018.
The third emphasis in TCEB’s capabilities development strategy — MICE Sustainability — aims to transform Thailand into a leading sustainable MICE destination. An encouraging development is Bangkok’s number 2 position in Asia in the Global Destination Sustainability Index (GDS Index) 2018. This index measures a destination’s sustainability strategies, policies and practices in the business events industry.
Bangkok’s high rank is a result of TCEB’s active promotion of its MICE Sustainability Best Practices which can be implemented as CSR programmes. One example is “Farm to Functions”, which connects rice-producing communities with venue operators and entrepreneurs who require a supply of rice for their events. This programme distributes income directly to farmers. Other programmes include “Carbon Neutral” to mitigate greenhouse gas emission, “Food Waste Prevention” to reduce food waste, and “Water Empowerment” to promote the efficient use of water.
One million people register on first day of Chim-Shop-Chai program
10 million persons will be able to register themselves to receive a 1,000 baht allowance each in the government’s electronic money mobile application
A total of a million people have registered to join the government’s Chim-Shop-Chai (Taste-Shop-Spend) program, under which each of them will receive a 1,000 baht giveaway to be spent between September 27th and November 30th, on the first day.(more…)
16 countries agree to conclude RCEP talks by end of this month
The final round of RCEP talks in Danang, Vietnam, is scheduled from September 19 to September 27 for senior officials to prepare various agenda pertaining to goods, services and investments
BANGKOK, 9 September 2019(NNT)-The 51st ASEAN Economic Ministers Meeting has agreed that the final round of the Regional Comprehensive Economic Partnership (RCEP) talks in Vietnam should reach their conclusion by the end of this month.(more…)
Thailand to Produce 2.5 Million Vehicles in 2030
Today there are about 15 million vehicles in Thailand and the Energy Ministry expects to see 1.2 million BEVs and plug-in hybrid electric vehicles within 2036.
Thailand Ecommerce Market: Shooting For Success
At present, the Thai ecommerce market is valued at USD 3.5 billion. According to a Google Temasek study, Thailand’s e-commerce...
Aspire Set to Become First SME Neobank in Southeast Asia with US$32.5 Million Raise
The recent financing has been led by Mass-Mutual Ventures Southeast Asia with participation from Silicon Valley’s Arc Labs and existing...
How is Thailand Bringing Technology to the Table?
In Asia, a country like Thailand has taken the initiative to implement agricultural biotechnology in its industry. The country has...