In the English-language realm, The Bangkok Post and The Nation have both been facing financial issues. In a future without these mastheads, how would anyone in the outside world have a clue about what is going on in Thailand?
“Journalism today is dying because no one has really figured out to support it in a winner-take-all capitalist system,” a columnist for The Guardian in London recently observed. His own newspaper has just reformatted as a tabloid to save money.
Last July, the Buenos Aires Herald, an English weekly with a remaining circulation of just 20,000, shuttered after 141 years in print.
These are stories are being repeated all over the world, but Thailand seems to still be slightly behind the curve when it comes to newspapers dying. Thai magazines, however, are already vanishing at an alarming rate, including glossies and literary titles that were once household names.
To stay profitable, online publishers are constantly challenged with making their advertisers happy – not only with traditional display ads, but also with creative sponsored content, byline articles and videos.
To further entice advertisers, online publishers find themselves digging deep into behavioural data to provide their clients with meaningful analytics to justify their advertising costs.
When the Internet started in the print media business most Thai medias thought that investing in a TV channel was the solution. But actually we all made the same mistake and eventually released it was not. Most of them ended losing money because the advertising business on TV did not compensate the high costs of the broadcasting license.
said Pichai Chuensuksawadi, former Bangkok Post editor in chief, and current board member World Association of Newspapers, during a panel discussion held at the FCCT in February.
At the same time the current conditions under the strict censorship of the NCPO are also impacting the media revenue.
Would online products ever be able to fill the gap. Correspondents, something of an endangered species themselves, would certainly not be able to compensate; and international news agencies are also facing challenging times and simply don’t have the resources. The venerable Associated Press, for example, grew great on newspaper clients that today are going bust or already gone.
We have been shut down twice by the government censorship and the last time for one month and we lost 15 million baht in revenue
said Pinpaka Ngamsom, senior online editor, Voice TV
Social media has become the news boy on the corner – shouting out headlines and getting readers’ attention.
The media crisis is largely a self inflicted wound. We don’t make sense because too often we don’t deliver the truth. What is about to bring down the government ? It is not the Post, the Nation or Khaosod English, it is a Facebook page (CSI LA) edited from abroad.
said Todd Ruiz, editor at Khaosod English.
Many print publications simply went out of business or moved into an entirely digital format as they could no longer convince advertisers that they offered the same meaningful impressions that can be had online. But online advertising revenue aren’t making up for the losses incurred in the printing business.
At some point we may have to ask ourselves if there is really enough space and revenue in Thailand for two English daily newspapers, each one of them using its own printing facility.
said Pichai Chuensuksawadi, former Bangkok Post editor in chief
Thailand’s Vaccine Strategy: What went wrong?
Questions are being asked, and not answered, over the decision to rely almost entirely on Siam Bioscience, a local, palace-owned company with no experience of making vaccines, for the country’s vaccine needs, until an unseemly scramble began this year to procure alternatives.
Last year Thailand won worldwide praise for its effective measures to contain COVID-19. This year the government is facing growing public outrage over the failure to control new covid outbreaks, and the slow acquisition of vaccines.(more…)
Thai economy in the pandemic era: can it ever be the same?
What is the way forward for Thailand, and how strong is the case for a radical overhaul of economic and development policies?
Forecasts for Thai economic growth this year have been widely slashed to less than 2%, some much lower, reflecting growing gloom about the trajectory of an economy battling the third wave of COVID-19 and resulting lockdowns and social distancing measures.(more…)
Subscribe via Email
3 ways Asia can recover from the COVID-19 pandemic faster
Countries in the East Asia and Pacific region will benefit from cooperation in three major areas: vaccine deployment, reviving sectors...
Thailand’s Vaccine Strategy: What went wrong?
Questions are being asked, and not answered, over the decision to rely almost entirely on Siam Bioscience, a local, palace-owned...
Exclusive interview with Richi Kukreja, HR Lead Director for Zoetis South East Asia
Zoetis is a global animal health industry leader, dedicated to supporting customers and their businesses in ever better ways. Building...
World Bank lowers Thai GDP growth outlook to 2.2%
In the Thailand Economic Monitor released today, the World Bank adjusted its outlook on Thailand’s economic growth this year to...
The Importance of E-Wallets for Online Gaming Sites
With e-wallets and cryptocurrency being the most relevant options, banks have been put on the side burner, especially when e-wallets...