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The Creators HQ to penetrate Rangsit area with premium high-rise condominium

The Creators HQ has invested as much as 1.5 billion baht to build a premium condominium under the “Common TU” brand as it enters the Rangsit area for the first time.

Daniel Lorenzzo

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The company is focused on penetrating the Rangsit area for the first time, kicking off with “Common TU” a new premium high-rise condominium which recently received EIA approval.

The Creators HQ has invested as much as 1.5 billion baht to build a premium condominium under the “Common TU” brand as it enters the Rangsit area for the first time.

The company delivers the concept that will make you ‘Live Everyday on the Top’ by creating a ‘Casual Luxury Ecosystem,’ this is a new full-service experience that will enhance the lifestyle of residents and directly benefit the community. Units in “ Common TU” range from 26 to 51 square meters with prices starting at 2. 2 million baht. These units, according to the developer, are ideal for students in the Rangsit area and are also a profitable opportunity for property investors.

Unit owners can expect capital gains of up to 6-10%  with a 4-6% return on rent. The Creators HQ is completely confident that “Common TU” will achieve its sales target of 100% within 3 months.

Bangkok, 13 June 2019 – Mr. Chaiwat Jaktae, Managing Director of The Creators HQ Co. , Ltd. ,  a leading company that specializes in the development of luxury residential property with attractive investment opportunity said, “Common TU is our first foray into the new premium high-rise condominium segment in the Rangsit area following the success of our ‘ Conner Ratchthewi’ project which sold 75% of its units within 3 months. 

This time, the Creators HQ chose the golden location of Rangsit as our ‘beachhead’ in outer Bangkok as it is an attractive location for investors. The location is excellent in terms of ease of travel to the country’ s northern, northeastern, and eastern regions, including close proximity to leading universities such as Thammasat University- Rangsit Campus, Bangkok University ( Rangsit Campus) , and Rangsit University as well as major department stores and numerous industrial estates.”

“Our decision is also in line with the new city plan designed to improve and expand linkage of new towns with large urban centres which will continue its growth and expansion in the Rangsit area with upcoming projects such as the renovation of Future Park Rangsit (one of Asia’ s largest malls) , the development of Central M in a 600- Rai plot by CPN Group as well as the joint venture between Thailand and Sweden to develop MEGA Rangsit in an area of 1,000 Rai set to become a new town, and so much more.”

“ Moreover, the construction of new mass- transit lines linking both greater and outer Bangkok, such as the SRT Dark Red Line along the northern railway line that runs from the center of Bangkok and the Bang Sue Central Station heading to the Rangsit area with the extension project to Thammasat ( Rangsit Center) Station and Chiang Rak Station, will make it even more convenient to access the city center and CBD areas with an expected completion in 2022. Other anticipated projects include the high- speed railway and new motorway – the route through the Rangsit area and Phase 3 of Don Mueang Airport, including other facilities which meet the needs of living in the new city.”

“All this enables the Rangsit area to attract endless economic growth as well as allows The Creators HQ to provide added value for  students,  professors,  white- collar  employees,  and  a  large  majority  of  the  population to  buy  or  rent  a condominium unit. 

We believe that investment in Common TU represents an important opportunity for property investors at it will allow them the opportunity to diversify their investment portfolio and create returns with a low level of risk. We are fully confident that Common TU will not only meet the needs but also exceed the expectations of our target group.” he said.

The Creators HQ is injecting 1.5 billion baht to develop ‘Common TU’, a high-rise condominium with 31 floors that recently received EIA approval.

Common TU comprises of 510 units which can be divided into 2 types or 506 residential units and 4 commercial/ retail units on an area of 2- 1- 82 Rai with a building space of 34,500 square meters and 213- vehicle parking spots. Common TU has three different residential styles to choose from – studio, one bedroom, and two bedrooms with areas ranging from 26 to 51 square meters. The company is set to commence construction in the fourth quarter of 2019 with an expected completion in 2021. Unit prices will start from 2. 2 million baht. The company aims to accomplish 100% sales in 3 months.

The highlight of Common TU is its strategic location which is close to the main road and only 450 metres from Thammasat University (Rangsit Campus) which promotes a stress-free and safe travel experience.

The project with the design concept “ ILLUMINATION & LIFE BATTERY” reflects modernity and minimalism proven to alleviate fatigue and promote relaxation. Each room is designed with distinctive functions to meet all dwelling styles.

The facilities in the project covers a space of 5,300 square metres all fully equipped with amenities, such as 24- hour services, 2- floor fitness center and trainers, meeting and working rooms, 100-seat library, internet and WIFI, rooftop swimming pool and the privilege to enjoy scenic views from the glass house party lounge, shuttle bus to town and university, CCTV and security systems, laundry, etc. All these features and more support the Creators HQ’s concept of “Live Everyday on Top.”

“ Benefitting from the exceptional potential of the location and the opportunity to create differentiating spaces to maximize benefits from consumer understanding in every dimension, the Creators HQ is positive “ Common TU”  will receive a lot of great feedback from both students looking for residences which will allow them to live a more fulfilling life in a quality environment and property investors who are looking to invest less in assets but gain long-term sustainable rental income for their investment to be justifiable. This has been our long-term mission to create worthwhile investment opportunities our customers can be happy with” Mr. Chaiwat concluded.

Ms. Aliwassa Pathnadabutr, Managing Director of CBRE ( Thailand) Co. , Ltd. , the real estate consultant firm which has a sales and marketing partnership with The Creators HQ added,

“ Common TU is a new phenomenon in the premium condominium market in the area surrounding Thammasat University Rangsit Campus.  Even more so than popular locations in terms of investment, strategic locations that are nearby the BTS or those situated in the CBD, we always consider locations surrounded by educational institutions as they receive great response from real estate investors due to the fact that these locations can quite reasonably achieve returns in terms of rental yield and capital gain.

Rangsit holds a high potential for growth both in terms of renting and long- term holding due to fresh demands from over 8,000 new students each year who study and occupy the area together with property investors. A survey of condominiums in Rangsit found that they enjoy about 4-6% returns on rents per year with an occupancy rate of 95% throughout the year.”

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Ecommerce

Thailand Ecommerce Market: Shooting For Success

At present, the Thai ecommerce market is valued at USD 3.5 billion. According to a Google Temasek study, Thailand’s e-commerce market value is expected to surge to 13 billion USD by 2025 on the back of strong global demand for Thai products.

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Thailand’s nascent e-commerce industry is thriving and making serious money. According to the Ministry of Digital Economy and Society, Thai e-Commerce grew the most in ASEAN, the value of Thai ecommerce grew 14% in 2018, estimating that the value would increase to USD 103 billion, and its growth is expected to hit 20% this year.

The region is flourishing

According to the report Asia-Pacific B2C E-Commerce Market, over one half of total global online retail sales happens in the Asia-Pacific region. Over 50% of all the online shopping for retail goods and services takes place in the Asia Pacific region, and South-East Asia accounts for about 40% of the e-commerce market of the region.

Southeast Asia is definitely a new big e-commerce hit, and the region is currently a very attractive market for big players involved globally in the e-commerce sector and smaller local companies.

At a reflection point of Internet penetration and mobile devices rapid spread, the population of Southeast Asia is quickly adapting its behaviors to take advantage of new purchasing products and services online opportunities.

According to the latest e-Conomy Southeast Asia 2018 report from Google and Singapore-based Temasek, the digital economy in Southeast Asia is on track to hit $240 billion by 2025, which is $40 billion more than previous estimates.

The digital economy in Southeast Asia is on track to hit $240 billion by 2025

As e-commerce continues to grow exponentially, Southeast Asia will account for 20% of worldwide e-commerce by as early as 2022.

Thriving Market

With a GDP worth of USD 602 billion, Thailand is the second largest economy in Southeast Asia, surpassed only by Indonesia. In addition to that, according to EcommerceIQ research, Thailand is also the second largest Business-to-Consumer (B2C) e-commerce market in the region.

At present, the Thai ecommerce market is valued at USD 3.5 billion. According to a Google Temasek study, Thailand’s e-commerce market value is expected to surge to 13 billion USD by 2025 on the back of strong global demand for Thai products.

As Ebay’s General Manager for Hong Kong, Taiwan and Southeast Asia border trade Jenny Hui has stated, Thai products are in global demand, with jewelries and watches, health and beauty products, auto parts, home and garden, and collectibles rapidly gaining popularity.

Electronics is currently the leading product category, accounting for USD 1.3 billion market share.

Fashion is second, accounting for USD 525 million. According to Statista, online shoppers in Thailand spend on average $283.95 USD online annually, and four years from now, this sum is expected to grow to $401.73 USD.

Young Mobile-First Generation of Users

What makes the country a true breeding ground for ecommerce is its great number of internet users – one of the highest in Southeast Asia. At present, Thailand has an Internet penetration rate of 57.4% with Millennials making up the majority and spending on average 53.2 hours a week online.

When comparing the number of Internet users over the past 10 years, there were only 16.1 million Internet users in 2008 and the number reached approximately 45 million in 2018; moreover, at present there are 124.8 million mobile subscribers, 44 million people using LINE messenger and 52 million Facebook users.

Internet-savvy young people here definitely play a key role in driving mobile commerce. Thailand is a regional leader in mobile commerce, as 52% of online transactions take place via mobile devices (only South Korea is higher with 58%). According to the Thailand Marketing Research Society, 71% of smartphone users in Thailand shop online an average of twice a month, while 90% intend to shop online in the future. 

On top of that, a growing middle class with increasing incomes also plays a huge role in this surge trend.

Big players bet big on it

Thailand’s market size and e-commerce potential has made it an appealing market to foreign investment. In the last two years, Chinese Internet giants like Alibaba and JD.com have invested in Thailand.

Alibaba through its USD $3.7 billion investment in Lazada in 2018, and USD $306 million injection into the first stage of the Eastern Economic Corridor (EEC), while JD.com has poured USD $457 million into a joint-venture with Thailand’s leading retail conglomerate, Central Group. E-commerce is the leading category that has received the greatest foreign investment compared to payment, logistics, fintech and food and beverage sectors.

Consequently, the increase in interest from foreign investors in Thailand’s e-commerce sector has encouraged local firms to increase their competitiveness and encouraged more SMEs in Thailand to innovate in the areas of online commerce, fintech and artificial intelligence. The investment also resulted in more joint ventures between offline wholesale companies and online companies.

Affiliate marketing opportunities

According to affiliate network Indoleads, e-commerce success brings also a bunch of great affiliate-marketing offers. About 97% of all Thailand’s ecommerce brands use affiliate marketing to attract customers. That means the opportunities for publishers are limitless, and the programs are abundant.

Lazada, Shopee and JD Central are one of the most attractive ones. The three platforms have strong financial support from larger firms. Lazada is backed by Chinese e-commerce giant Alibaba, while Shopee is supported by Tencent, another massive Chinese company. JD Central is a joint venture of China’s JD.com and Thailand’s Central Group.

These three online marketplaces in Thailand are drawing each in over 30,000,000 sessions per month, providing brands with high visibility, and give publishers a higher chance to earn commission through sales.

Not only big international players have appealing affiliate programs. A variety of local e-commerce stores widely use affiliate marketing. For example, Namu life, a leading retailer of skincare products produced with natural ingredients, is one of the most popular shops in this niche. It is not a secret that skincare products are always in high demand in Thailand, so there is always a great choice of online stores selling them.

Another one is CMART, Thailand’s most popular e-commerce website, selling almost everything from electronics to health and beauty products and providing top-notch service. CMART has developed a successful multi–channel strategy and innovative operating model.

The travel aggregators and platforms, such as Bookaway, are also extremely popular not only among locals, but also thousands of foreigners permanently living in Thailand.  

In the perspective of flourishing Thailand ecommerce market, affiliate marketing is very likely to present real and meaningful chance to reach consumers in novel, creative way to drive performance-based results. Publishers definitely should consider this option for sure.

Indoleads are happy to present you all these amazing opportunities. Indoleads is one of the leading affiliate platforms in South-East Asia. They have 500 CPS/CPL/CPA direct affiliate offers from over 60 countries around the globe. Our team is dedicated to your affiliate business success, so join Indoleads to promote Thailand brands and cut a piece of cake from their enormous revenue!

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SINGAPORE, August 1st 2019. Y Combinator backed Aspire, who is on a mission to reinvent SME banking across Southeast Asia, announced today a US$32.5 million raise.

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