Social networks are now so well established, that there are now a core ‘top 5’ social networks which are most popular which doesn’t change from year-to-year.

But, as we’ll see in this post, the most popular social media sites vary a lot by level of usage in different countries and with demographics.

So understanding these differences in popularity of different social networks is really important when targeting specific audiences.

When comparing the most popular social networks it’s best to review them by active account usage, not just the number of user accounts.

We’ll also see in this summary that some social networks are growing more rapidly than others while some are now in decline.

Global Social Media Statistics Summary 2016
Global Social Media Statistics Summary 2016

Source: Global Social Media Statistics Summary 2016

About the author

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Sign Up for Our Newsletter

Get notified of our weekly selection of news

You May Also Like

Digital transformation: Skills must transform too

As with other technological revolutions in the past, such as electricity, the digitalization of the economy will have tremendous implications for individual lives and society as a whole.

Chamni’s Eye (CEYE) Enters the MAI Stock Market

CEYE produces materials for advertising, television and film. The company provides a full scale production for still image and video, computer-aided photo retouching, and online media production service & media management

Thailand Warns of Increased Cyber Threats Amid Russia-Ukraine Conflict

NCSA Deputy Secretary-General Gp Capt Amorn Chomchoey said 12 cyber attacks linked to the Russia-Ukraine conflict have been reported since January 13, mostly targeting key infrastructures such as banks, border control agencies, and news websites.