Social networks are now so well established, that there are now a core ‘top 5’ social networks which are most popular which doesn’t change from year-to-year.

But, as we’ll see in this post, the most popular social media sites vary a lot by level of usage in different countries and with demographics.

So understanding these differences in popularity of different social networks is really important when targeting specific audiences.

When comparing the most popular social networks it’s best to review them by active account usage, not just the number of user accounts.

We’ll also see in this summary that some social networks are growing more rapidly than others while some are now in decline.

Global Social Media Statistics Summary 2016
Global Social Media Statistics Summary 2016

Source: Global Social Media Statistics Summary 2016

About the author

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Sign Up for Our Newsletter

Get notified of our weekly selection of news

You May Also Like

How are emerging markets combatting cryptocurrency-related crime?

A record $14bn in digital currencies were transferred to illegal addresses last year, according to blockchain data platform Chainalysis, up 79% on the $7.8bn recorded in 2020.

Bringing Thailand into the next age of industry

During the ongoing pandemic, digital twins were also used to improve vaccine production efficiency and safety, while doing the same for personal protective equipment manufacturing. In the automotive sector, vehicle manufacturers can use digital twins to simulate car models and assembly line processes for maximum efficiency.

SET to hold 48th anniversary seminar on driving Thai capital market into the future

The Stock Exchange of Thailand (SET) will organize a seminar “SET Steps into the 48th Year of Operation: Moving Forward into the Future Capital Market” under the concept “Make it Work for Future”.