Social networks are now so well established, that there are now a core ‘top 5’ social networks which are most popular which doesn’t change from year-to-year.

But, as we’ll see in this post, the most popular social media sites vary a lot by level of usage in different countries and with demographics.

So understanding these differences in popularity of different social networks is really important when targeting specific audiences.

When comparing the most popular social networks it’s best to review them by active account usage, not just the number of user accounts.

We’ll also see in this summary that some social networks are growing more rapidly than others while some are now in decline.

Global Social Media Statistics Summary 2016
Global Social Media Statistics Summary 2016

Source: Global Social Media Statistics Summary 2016

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