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How China took over the Southeast Asia EV market

In 2023, there was a notable 894% year-on-year increase in electric vehicle (EV) demand in South-East Asia. Chinese companies have entered this growing market in recent years and quickly become its dominant force.

by J. Allan
July 15, 2024 - Updated on July 25, 2024
in Business, China, Companies
Reading Time: 5 mins read
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How China took over the Southeast Asia EV market
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Chinese companies are increasingly expanding their presence in emerging markets, particularly in Southeast Asia, where there is a growing demand for electric vehicles (EVs). Chinese EVs hold a competitive advantage in terms of pricing, which makes them more appealing compared to their pricier Western and Asian counterparts.

Key Takeaways

  • China is leading the production of electric vehicles worldwide with nearly 60% ownership of the market.
  • China has quadrupled its export value from electric car batteries, from US$8.59 billion in 2021 to US$34.13 billion by 2023. 
  • Different Chinese brands such as BYD, SAIC Motor Corp-owned MG, Nio, GAC Motor, Li Auto, Geely, and Chery took over 53% of the global electric vehicle market.
  • In 2023, there was a notable 894% year-on-year increase in electric vehicle (EV) demand in South-East Asia. Chinese companies have entered this growing market in recent years and quickly become its dominant force.

According to the International Energy Agency, China accounted for around 60% of global electric car sales in 2023. This highlights China’s significant role in the electric vehicle market, both in terms of production and sales.

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Different Chinese brands such as BYD, SAIC Motor Corp-owned MG, Nio, GAC Motor, Li Auto, Geely, and Chery took over 53% of the global electric vehicle market. Chinese EV manufacturers are expanding their presence in Southeast Asia, capitalizing on the region’s growing demand for EVs and investing in production facilities to solidify their position.

Over the last three years, China has quadrupled its export value from electric car batteries, from US$8.59 billion in 2021 to US$34.13 billion by 2023. 

Chinese EVs have a competitive edge in pricing, making them more attractive than their more expensive Western and Asian counterparts. With low-end models starting at US $12,000 and incentives available in countries like Indonesia and Thailand, Chinese brands are gaining appeal in Southeast Asia.

Bangkok’s commitment and fiscal policies have accelerated the development of electric vehicles (EVs) in Thailand. The country has introduced an eight-year corporate tax holiday for EV projects, a 40% reduction on import duties, and a cut in excise tax from 8% to 2% and subsidies for eligible EVs. 

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China’s dominance in the Southeast Asia electric vehicle (EV) market can be attributed to several key factors:

  1. Early Entry and Investment: Chinese automakers, particularly BYD, entered the Southeast Asian market early and invested heavily in local production facilities. For instance, Chinese car makers have committed over $1.44 billion to set up new EV production facilities in Thailand.
  2. Technological Prowess and Cost Advantages: Chinese EV companies leveraged their advanced technology and cost advantages to outpace competitors. This includes offering more affordable EV options compared to Western and other Asian brands.
  3. Strategic Partnerships: Chinese companies formed distribution partnerships with large local conglomerates, facilitating easier market penetration and wider distribution networks.
  4. Government Incentives: Several Southeast Asian countries, including Thailand and Indonesia, rolled out incentives to stimulate EV demand and attract new investments. These incentives were a significant draw for Chinese automakers looking to expand their market presence.
  5. Rising Demand for EVs: The demand for EVs in Southeast Asia surged dramatically, with countries like Thailand, Vietnam, Indonesia, and Malaysia experiencing significant year-on-year growth in EV sales. This demand was largely met by Chinese companies, which saw their market share in the region jump from 38% in 2022 to nearly 75% in 2023.
  6. Geopolitical and Economic Factors: The region’s reliance on imported crude oil and the financial burdens associated with it made electrification an attractive alternative. This economic context further fueled the demand for EVs, benefiting Chinese automakers.

Overall, China’s strategic investments, technological edge, and ability to capitalize on local incentives and rising demand have enabled it to dominate the Southeast Asian EV market.

Trade tensions have escalated between China and the United States and the European Union due to measures aimed at curbing Chinese dominance in the EV market, including tariff hikes on Chinese EV imports.

Western nations, particularly in Europe, are imposing tariffs on Chinese electric vehicle (EV) manufacturers due to concerns over subsidies and market competition. In response, Chinese companies are expanding their influence in developing markets, especially in Southeast Asia, where demand for EVs is rising rapidly. This region is becoming a key target for Chinese EV manufacturers, leveraging their established technology and competitive pricing to capture significant market share.

The development of the EV industry globally

The global development of electric vehicles (EVs) has been marked by significant growth and evolving trends. Nearly one in five cars sold in 2023 was electric, with sales nearing 14 million units.

This represents a 35% increase from 2022, highlighting the robust demand for EVs. The majority of these sales occurred in China, Europe, and the United States, which together accounted for 95% of global EV sales.

The EV market growth has been driven by strong domestic policies and incentives, even as national subsidies for EV purchases were phased out. Europe and the United States also saw substantial increases in EV adoption.

The market dynamics in 2024 have been influenced by several factors. The financial performance of EV companies has been strong, although there has been notable volatility. Companies like Tesla and BYD have seen fluctuations in their stock prices due to supply chain disruptions and increasing competition. Despite these challenges, the overall market capitalization of EV companies has grown significantly since 2019.

Investment in the EV sector has also been robust, with carmakers securing direct deals with battery manufacturers and mining companies to ensure a stable supply of critical minerals. This trend is expected to continue as the demand for EVs and their components rises.

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