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Thailand’s Online shopping market share expected to triple within five years

High rates of digital banking growth and an increase in online transactions have coincided with new investment in Thailand’s e-commerce segment



In late September Thai retailer Central Group formally launched a new e-commerce joint venture with Chinese company

The $500m JD Central development, which opened to the public following a soft launch in mid-June, said that online orders had been 15% higher than expected by the time of the official launch, with the company looking to increase the number of items available online to 1m in the near future, up from 10,000 in September.

New investment to drive growth in Thailand’s e-commerce market

With plans to have five operational warehouses before the end of the year and an automated retail store in Bangkok next year, along with pledges to offer same-day delivery in the capital and surrounding areas, company officials have identified a prospective market of 25m people by the end of 2019.

Such a development could lead to greater competition for established e-commerce operators, led by the Lazada Group, a subsidiary of Chinese tech giant Alibaba, and Singapore multinational Shopee.

The development follows the April announcement that Alibaba, which has been active in Thailand since 2016, would invest $320m in a digital free trade hub in Thailand’s Eastern Economic Corridor, with the zone to serve as a platform to connect regional and global markets with Thai agricultural produce.

Banks adapt amid forecast rise in online shopping

The new developments in e-commerce come amid positive expectations for online shopping growth, which industry figures expect to account for 10% of Thailand’s retail trade within the next five years, up from current levels of around 3%.

The e-commerce segment is forecast to expand by 8.5% this year, according to a report issued by the Electronic Transactions Development Agency in July, with business-to-consumer market value to reach BT3.1trn ($94.1bn).

Supporting this expansion is the high level of internet penetration, recorded at 82% by the social media marketing and communications agency We Are Social, well above the South-east Asian average of 58%. Meanwhile, a survey from state-owned bank Krungthai found that some 80% of the population own a mobile phone, providing a strong platform for e-commerce growth.

Furthermore, a survey released in April by consultancy McKinsey found that digital banking penetration had expanded by 200% in the preceding two years to account for 36% of the population.

Recognising the rising demand for mobile finance solutions, Thai banks are moving to increase their digital product range.

Domestic institutions Kasikornbank and Siam Commercial Bank released updated versions of their mobile banking apps in October that include expanded payment and trading options.

The shift towards electronic financial services and e-commerce has resulted in both banks announcing plans earlier this year to close 10% of their branches, as 90% of their money transfers are now conducted via online apps.

Furthermore, Krungthai also launched its new mobile banking app in late October, part of efforts to double the number of mobile accounts it operates to 10m by next year.


New investment to drive growth in Thailand’s e-commerce market | Thailand 2018 | Oxford Business Group

With some of the industry’s most experienced analysts conducting on-the-ground research throughout the year, OBG provides its global readership with the business intelligence they need to stay ahead.

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How will oil prices shape the Covid-19 recovery in emerging markets?



How will oil prices shape the Covid-19 recovery in emerging markets?

– After falling significantly in 2020, oil prices have returned to pre-pandemic levels
– The rise has been driven by OPEC+ production cuts and an improving economic climate
– Higher prices are likely to support a rebound in oil-producing emerging markets
– Further virus outbreaks or increased production would pose challenges to price stability

A combination of continued production cuts and an increase in economic activity has prompted oil prices to return to pre-pandemic levels – a factor that will be crucial to the recovery of major oil-producing countries in the Middle East and Africa.

Brent crude prices rose above $60 a barrel in early February, the first time they had exceeded pre-Covid-19 values. They have since continued to rise, going above $66 a barrel on February 24.

The ongoing increase in oil prices, which have soared by 75% since November and around 26% since the beginning of the year, marks a dramatic change from last year.

Following the closure of many national borders and the implementation of travel-related restrictions to stop the spread of the virus, demand for oil slumped globally.

In the wake of the Saudi-Russia price war in early 2020, Brent crude prices fell from around $60 a barrel in February that year to two-decade lows of $20 a barrel in late April, as supply increased and demand plummeted. The value of WTI crude – the main benchmark for oil in the US – fell to record lows of around $40 a barrel last year on the back of a lack of storage space.

While global demand for oil remains low, one factor credited with reversing the trend is the decision to make significant cuts to oil production, which subsequently tightened global supplies.

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