Pepsodent launches oral hygiene awareness campaign in Malaysia

Targeting B40 communities, the initiative in partnership with MAHSA University’s Faculty of Dentistry and MYDIN Prihatin will include distribution of 60,000 toothpaste kits nationalwide

KUALA LUMPUR, Malaysia, Oct. 23, 2023 /PRNewswire/ — Pepsodent, a family-trusted, halal oral care brand today rolled out a campaign to raise dental hygiene awareness among the B40 communities in Klang Valley via the 2-2-10 campaign at PPR Lembah Subang. The brand has joined hands with MAHSA University and MYDIN with the aim to equip B40 households (lower income groups) with information and tools to maintain optimal oral health.

According to the National Oral Health Survey of Malaysia 2019[1], the prevalence of dental cavities and caries remain high among both children and adults, despite efforts over the years to drive dental health awareness. The on-ground campaign aimed at educating the Malaysian community on the importance of oral hygiene was conceptualized and launched by Unilever International – Unilever’s whitespace global business unit partner. ‘Pepsodent 2-2-10’ is based on the simple act of tooth brushing with the right toothpaste based on the Ministry of Health’s recommendation of 2 minutes each time, 2 times a day[2] for 10 times stronger teeth.

(L-R) Shankar (Assistant General Manager Datta Shree), Dr. Anna Rani A/P T. Kanagarajah (Senior Lecturer of MAHSA Dental Faculty), Tan Boon Siang (Business Development Unilever International Malaysia), Looi Kah Hong (Marketing lead of Pepsodent),Datin Wira Dr. Hajah Siti Hawa, and Datuk Wira Haji Dr. Ameer Ali Mydin (Managing Director of Mydin Holdings), signifying the official launch of the Pepsodent 2-2-10 campaign

“Being a family trusted oral care brand, Pepsodent believes that everyone should have access to high quality and affordable oral care products. The 2-2-10 campaign aims to instill the importance of basic dental hygiene and easy steps to practice it effectively. Together with our partners MAHSA and MYDIN Prihatin, we are committed to driving the message of good oral care practices and education across the Malaysian community; ensuring their health and well-being is always prioritized. Unilever International’s purpose to ‘serve the underserved’ perfectly aligns with this campaign, which is to educate and empower underserved communities about the importance of oral hygiene.” said Nitin Agarwal, Chief Marketing Officer, Unilever International.

Providing their dental care expertise for this campaign is the MAHSA School of Dentistry and students. As one of the top dental schools in Malaysia, MAHSA is committed to providing and maintaining optimal oral health standards for the community.

Professor Dato’ Dr. Mohamed Ibrahim, the dean of the faculty of dentistry in MAHSA, said, “MAHSA’s Faculty of Dentistry is committed to giving our students exposure to opportunities in dental science, so we were delighted when Pepsodent approached us for this partnership. We believe that all Malaysians should not just have access to proper dental care solutions but also be aware of good dental health education and practices. Through the participation of our students in this campaign we are able to not only give them practical opportunities in treating patients on simple oral care practices but also help them tackle real life challenges in public dental health education.”

This campaign is supported by MYDIN Prihatin, the CSR arm of Mydin Mohamed Holdings Bhd (MYDIN). Through this partnership, Pepsodent aims to distribute 60,000 toothpaste kits to B40 communities throughout Malaysia.

“When we learnt of Pepsodent’s plans to activate this campaign, we were eager to jump on board. MYDIN Prihatin was formed on the premise of helping Malaysians look after fellow Malaysians. Together with Pepsodent and through the MYDIN Prihatin network, we hope that B40 communities around Malaysia can have a stronger foundation of basic dental hygiene and proper oral health practices,” said Gurubaran Ballalie, Marketing Manager of Mydin.

Aside from the distribution of oral care kits to the public, the campaign activation will include dental health checks and consultations, hourly toothbrushing demonstrations as well as distribution of toothpaste kits. The campaign will also be activated in Kampung Orang Asli Batu 12 Gombak. Toothpaste kits and information of simple dental care tips will be further distributed by the MYDIN Prihatin initiative.

Pepsodent is a family-trusted, halal-certifed toothpaste that is suitable for all ages. It contains Active Micro Calcium and Pro-Fluoride Complex to repair tiny and invisible holes that form cavities by creating a protective layer to achieve 10 times stronger teeth. Pepsodent toothpaste is available in 225gx2 packs at all major supermarkets and hypermarkets and priced at RSP RM 9.60


1National Health and Morbidity Survey (NHMS) 2019, Technical Report – Volume II (Healthcare Demand)


About Unilever

Unilever is one of the world’s leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, Nutrition and Ice Cream products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 127,000 employees and generated sales of €60.1 billion in 2022. Our vision is to be the global leader in sustainable business and to demonstrate how our purpose led, future-fit business model drives superior performance. We have a long tradition of being a progressive, responsible business. The Unilever Compass, our global sustainable business strategy, is set out to help us deliver superior performance and drive sustainable and responsible growth, while aiming to: – improve the health of the planet;  – improve people’s health, confidence and wellbeing;  – and contribute to a fairer and more socially inclusive world. For more information about Unilever and our brands, please visit 


MAHSA University is a premier private institution in Malaysia founded in 2005. MAHSA is dedicated to delivering exceptional education across twenty-five diverse fields of study and with ninety-eight programmes to offer. Committed to academic excellence, MAHSA’s mission is to empower students with industry-relevant knowledge and skills while fostering a dynamic and inclusive learning environment. Offering a wide array of programmes, including Medicine, Dentistry, Pharmacy, Business, Accounting, Engineering & IT, and Allied Health Sciences, MAHSA ensures students are well-prepared for successful careers. With national and international accreditations, and international academic partnerships, MAHSA places a strong focus on research, innovation, and enterprise, and its collaboration with industries as it aims to make a lasting impact on education and society through its global graduates. Visit the nation’s most impactful entrepreneurial university at to explore its comprehensive offerings and learn more about its commitment to excellence.

About Mydin Prihatin

MYDIN is a homegrown wholesale and retail chain operated since 1957. MYDINcontinues to be the halal key driver for Malaysia Retail Industry providing a wide selection of products while simultaneously orienting the wholesale pricing policy whole year round. Why Pay More? Buy at Wholesale Prices! MYDIN stores provide everyday promising price deals without compromising the quality of goods. MYDIN operates 61 outlets nationwide, comprising 7 business formats. For more information, visit our official website at

Source : Pepsodent launches oral hygiene awareness campaign in Malaysia

The information provided in this article was created by Cision PR Newswire, our news partner. The author's opinions and the content shared on this page are their own and may not necessarily represent the perspectives of Thailand Business News.

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