– Her Royal Highness Princess Ubolratana awarded the 14th Thailand Tourism Awards to 254 Thai tourism enterprises for their quality and excellence in tourism and hospitality operations.
– The focus of the awards was on promoting high-value and sustainable tourism in Thailand.
– The government recognizes tourism as a key contributor to the Thai economy and is committed to elevating standards and promoting sustainable development in the tourism industry.
Bangkok, 28 September 2023 – Her Royal Highness Princess Ubolratana conferred the 14th Thailand Tourism Awards on 254 Thai tourism enterprises recognised for quality and excellence in tourism and hospitality operations, while underlining Thailand’s new direction towards high- value and sustainable tourism.
The presentation ceremony was held at the Samyan Mitrtown Hall and held on World Tourism Day (27 September), as a symbolic gesture of recognition that builds awareness for responsible and sustainable tourism.
Mr. Arrun Boonchai, Permanent Secretary of Ministry of Tourism and Sports said “The government recognises tourism as a major contributor to revive the Thai economy and is taking specific measures to elevate the supply and sustainable standards to drive Thai tourism towards sustainability. The Thailand Tourism Awards is a key tool in fostering cooperation among stakeholders, promoting sustainable development, creating jobs, and ultimately distributing tourism benefits and income across the breadth and depth of the entire kingdom.”
The Tourism Authority of Thailand (TAT) initiated the biannual Thailand Tourism Awards – also known as the Kinnari Awards – in 1996, as it believes that the Awards signify quality and excellence in tourism and hospitality operations. The Award winners demonstrate readiness to support and strengthen Thailand’s tourism industry, so that they may compete globally for many years to come.
The Awards also serve as a catalyst for the winners, who benefit by leveraging the publicity and increased interested in their products that help drive business development.
Ms. Thapanee Kiatphaibool, TAT Governor, said “TAT is committed to strengthen Thailand’s tourism competitiveness in the ever-changing situations that impact travel and tourism globally. Current trends suggest…