Thailand’s Prime Minister signed a letter of intent with eight tourism players in China to boost Chinese tourists’ confidence and quality tourism to Thailand. This partnership aims to reach a target of 4-4.4 million Chinese tourists in 2023.

H2: Thailand and Leading Chinese Tourism Players Sign Letter of Intent to Boost Tourism

Thailand’s Prime Minister, Mr. Srettha Thavisin, recently visited China where he presided over the signing ceremony of a letter of intent (LOI) between the Tourism Authority of Thailand (TAT) and eight prominent tourism players in China. The LOI aims to enhance Chinese tourists’ confidence and promote high-quality tourism to Thailand. The signees include Huawei Technologies, Group,, Spring Airlines, Sina News, Alipay, iQIYI, and Jego Trip.

H2: Strengthening Strategic Cooperation Between Thailand and China in Tourism

During the ceremony, Prime Minister Mr. Srettha Thavisin emphasized the Thai government’s commitment to strengthening the comprehensive strategic partnership between Thailand and China. He mentioned the importance of cooperation in various sectors, including trade, investment, education, art, culture, and tourism. The signing of the LOI lays the foundation for long-term strategic cooperation in promoting quality tourism and maintaining tourists’ trust in Thailand. It is also worth noting that Thailand has implemented a visa exemption scheme for Chinese travelers until February 2024.

H2: Promoting Tourism and Enhancing Traveler Experience

The LOI signing ceremony took place at the Kerry Hotel in Beijing, China and was signed by TAT Governor, Ms. Thapanee Kiatphaibool, and executives from the eight tourism partners. Ms. Thapanee highlighted the significance of this cooperative agreement, as it covers all aspects of the customer journey. From accessing travel information through platforms like iQIYI and Sina News, to planning and booking trips with companies like Group,, Alipay, and Jego Trip, this partnership aims to promote Thailand as a desirable tourist destination, boost Chinese tourists’ confidence, and stimulate more travel to Thailand. The collaboration with China’s top tourism players is expected to strengthen cooperation in tourism-related technology and help Thailand achieve its target of attracting 4 million to 4.4 million Chinese tourists in 2023.

Source : Thai PM chairs LOI signing between TAT and eight major Chinese tourism partners</a


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