The Hotel Etiquette Poll found that 66% of the 1,027 respondents consider free WiFi the most important factor when booking a hotel room, followed by price (64%), location (54%) and the room rate with breakfast (53%).

This shows that tourists want to stay connected all the time, even when they are on holiday.

Among the least important factors were adults-only restrictions (10%), pet friendliness (12%), adjoining rooms (14%) and the hotel brand (18%).

The survey, which was conducted in August, found that 97% felt that WiFi should be free.

It also found that the majority of respondents or 52% said they were not willing to pay for WiFi when they booked a hotel where free WiFi is not provided while more than a quarter or 27% believed it should cost less than 300 baht a day.

When considering hotel services and amenities, WiFi remained top of the list of factors at 95% when tourists book a hotel room, followed by ability to control the room temperature at 93% and an in-room fridge at 90%.