Expedia Group, the global travel platform and Accor, a world leading hospitality group, in conjunction with the United Nations Educational, Scientific and Cultural Organization (UNESCO), are joining forces to further extend the UNESCO Sustainable Tourism Pledge (hereinafter also “The Pledge”).
This strategic tripartite agreement will see 3,358 global Accor hotels join together to promote environmental sustainability and sustainable tourism worldwide.
The UNESCO Sustainable Tourism Pledge promotes responsible practices, community resilience and heritage conservation, with the ultimate goal of changing the nature and impact of global tourism.
Under The Pledge, parties commit to supporting the reduction and elimination of single-use plastics and promoting local economy and culture.
The Pledge launched in October 2019 with the Tourism Authority of Thailand, UNESCO and Expedia Group. Accor’s hotels join over 500 hotels in Thailand that have signed The Pledge since the Thai microsite was established in 2020.
The expansion of The Pledge comes at a time when travellers’ awareness of and demand for tourism sustainability practices continues to grow, with Millennials and GenZ taking the lead with heightened environmental consciousness.
Importantly, these young travellers (up to age 40) share heightened concerns over the environmental impact caused by travel when choosing a future trip, which might be attributed to the aftermath caused by COVID-19.