Expedia Group, the global travel platform and Accor, a world leading hospitality group, in conjunction with the United Nations Educational, Scientific and Cultural Organization (UNESCO), are joining forces to further extend the UNESCO Sustainable Tourism Pledge (hereinafter also “The Pledge”).

This strategic tripartite agreement will see 3,358 global Accor hotels join together to promote environmental sustainability and sustainable tourism worldwide. 

The UNESCO Sustainable Tourism Pledge promotes responsible practices, community resilience and heritage conservation, with the ultimate goal of changing the nature and impact of global tourism.

Under The Pledge, parties commit to supporting the reduction and elimination of single-use plastics and promoting local economy and culture. 

The Pledge launched in October 2019 with the Tourism Authority of Thailand, UNESCO and Expedia Group. Accor’s hotels join over 500 hotels in Thailand that have signed The Pledge since the Thai microsite was established in 2020.

The expansion of The Pledge comes at a time when travellers’ awareness of and demand for tourism sustainability practices continues to grow, with Millennials and GenZ taking the lead with heightened environmental consciousness.

Importantly, these young travellers (up to age 40) share heightened concerns over the environmental impact caused by travel when choosing a future trip, which might be attributed to the aftermath caused by COVID-19. 

About the author

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Sign Up for Our Newsletter

Get notified of our weekly selection of news

You May Also Like

ASEAN, UNICEF hold workshop on financing responses to disasters and shocks

The objective of the workshop was to share findings from a regional landscape analysis — undertaken by UNICEF East Asia and the Pacific — on disaster risk financing and shock responsive social protection in ASEAN

ASEAN commemorates Youth in Climate Action and Disaster Resilience Day 2021

An intergenerational dialogue titled ‘Teaming up with You(th) for a Disaster-Resilient and Climate-Friendly ASEAN’, was moderated by the ASEAN Youth Forum’s Programme Manager, Rastra Yasland.

Asean Meeting on Transboundary Haze Pollution in The Mekong Sub-Region

The Meeting was attended by Ministers/representatives responsible for land, forest fires and haze from Cambodia, Lao PDR, Myanmar, Thailand, and Viet Nam, and the Secretary-General of ASEAN, under the Chairpersonship of H.E. Khin Maung Yi