Deloitte Thailand launched the latest result of its annual Thailand Digital Transformation Survey, a comprehensive study to understand the digital implementation perspectives and trends among companies in Thailand.
- Companies in Thailand have become more selective and strategic in their digital adoption, leading to improved success rates and a focus on data technology.
- The C-suite level emphasizes reduced operational risk as a key successful result of digital transformation, while non-executive level focuses on improved customer experience.
- The main challenges for digital transformation moving forward include budget reservations due to post-COVID economic recession and concerns about data privacy.
Many companies are facing several challenges in their digital transformation journey. According to a recent study, the main challenge is the lack of human resource capability, followed by insufficient budget and resources, and immature digital culture. These challenges have been reported by 60%, 57%, and 47% of companies, respectively.
The survey found that companies have become more selective and strategic in their adoption of digital technologies, leading to improved success rates. A higher number of companies are investing in technology, particularly data-related technologies. The C-suite level mentioned reduced operational risk as a key success factor, while the non-executive level emphasized the importance of customer experience.
The main challenge for digital transformation moving forward is budget reservation due to the post-COVID-19 economic recession and data privacy concerns. The report also highlights the age of digital disruption and the keys to success in digital transformations. The survey reflects perspectives from both c-suite level and non-executive level respondents across various industries.
The Thailand Digital Transformation Survey has been conducted annually for four years, from 2020 to 2023. Its main objective is to examine the attitudes towards digital transformation among companies in various industry sectors, including Consumer, Energy Resources & Industrials, Financial Services, Life Science & Healthcare, and Technology, Media, and Telecommunications.