Thailand was recently awarded as one of the “most anticipated and popular outbound tourist destination of 2019” due to its high-quality content and high click-through on the Weibo Page.

The award was announced at the “2019 Weibo Tourism Impact Forum” hosted by Sina Tourism and Weibo Tourism, held on 4 August at the Century City International Conference Centre in Chengdu, Sichuan province, People’s Republic of China.

Ms. Prompeth Lertratanapreecha, Deputy Director of the TAT Shanghai Office, attended the event and accepted the award.

As a special event in the field of tourism for the “2019 Weibo Super KOL Festival”, the 2019 Weibo Tourism Impact Forum is a grand festival for tourism KOL, with the event inviting representatives from foreign tourism bureaus, representatives of the Cultural and Tourism Enterprise Alliance, 150 and representatives of the tourism media, and KOL companies.

Thailand awarded Weibo 2019's most anticipated and popular outbound destination in China

Sina Travel Channel is currently China’s largest online tourism content production and distribution platform providing timely and authoritative travel information and short tourism videos.

Weibo is currently one of the largest social media platforms in China, which has gathered all the top high-quality KOL and tourism representatives of China.

The awards of the evaluation objectively show the current Chinese tourists travel intentions and behavioural habits.

In recent years, TAT has been working close with social media in order to better promote and serve Chinese guests.

The number of Chinese tourists to Thailand in 2018 was about 10.5 million, up 7% year-on-year.

In 2019, TAT will focus on increasing convenience and happiness in the Chinese market while focusing on “new experiences in emerging destinations” and on the development of customised tourism services.

There is a strong trend for a large number of tourists to turn to become FITs and find desired trips on social media or online.

Chinese tourists are beginning to move from mainstream cities to emerging travel destinations; such as, the second tier cities, and the Tourism Authority of Thailand (TAT) hopes to provide Chinese tourists with quality information services to learn more about Thailand on a variety of social media platforms.

Read More here

About the author

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Sign Up for Our Newsletter

Get notified of our weekly selection of news

You May Also Like

Thailand Travel Mart Plus 2022 estimated to actualise 1.29 billion Baht revenue

Buyers and sellers expressed their views that a physical tradeshow has still maintained its importance as the great way to build personal trusts, create new networks as well as keep relationship with business partners.

Ukraine’s losses are China’s gains

The official Chinese position has remained consistent with the statement made by Chinese Foreign Minister Wang Yi in February 2022 at the outbreak of the war: China is concerned with the violence and wants it to stop. It maintains that the territorial integrity and security interests of all parties need to be respected.

Bank of Thailand forecasts 19 million foreign tourist arrivals in 2023

The Bank of Thailand predicts 6 million foreign tourist arrivals this year and 19 million in 2023 as pandemic-era curbs ease