The Ministry of Digital Economy and Society (DE) revealed that Thai e-Commerce grew the most in ASEAN with changes in consumer behaviour in 2018, estimating that the value would shoot up to 3.2 trillion baht.

The number of Internet users in Thailand has grown 4 times over the past 10 years, and many Thai-International platforms have grown to support the number of online shoppers, along with increasing confidence in e-Payment and faster logistics and delivery services.

topasean ecomm
Thailand leads the ecommerce ranking value in Asean

Service providers have chosen to use Big Data to analyse the behaviour and needs of consumers, while AI is being used to develop the quality of the product and services through uses of Chatbots.

Trends show that growth will continue with the arrival of 5G, creating new innovations that will lift up the quality of life for consumers.

Mrs. Surangkana Wayuparp, the Executive Director and CEO of Electronic Transactions Development Agency (Public Organization) or ETDA, Ministry of Digital Economy and Society (DE) revealed that the results of surveys that value of e-Commerce in Thailand has grown consistently between 8-10% per year. ETDA has been collecting these statistics since 2014.

thailand10y
Thailand 10 years challenge

From 16 to 45 millions Internet users in 10 years

When comparing the number of Internet users over the past 10 years, there were only 16.1 million Internet users in 2008; latest information revealed that in 2017, there were 45.2 million users.

Thai e-Commerce is to develop even further because, statistically, Thailand has over 45 million Internet users (in 2018), 124.8 million mobile subscribers (2019), 44 million people using LINE messenger (2019), 52 million Facebook users (2019), and there is a trend that points to the value of e-Commerce in Thailand reaching up to 3.2 trillion baht (2019)

This reflects the change in consumer behaviour that has come as a result of the changes in technology and communication devices, as well as the reduction of the price of these devices and services, which has resulted in more people having more online access.

This has resulted in the e-Commerce market of Thailand growing as well, including increasing numbers of both buyers and online sellers, which is also in line with the growth of platforms by Thai and international businesses.

About the author

Bangkok Correspondent at Siam News Network

Bangkok Correspondent for Siam News Network. Editor at Thailand Business News

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Sign Up for Our Newsletter

Get notified of our weekly selection of news

You May Also Like

What shifting supply chains for semiconductors mean for Emerging markets in South-East Asia

The manufacturing of semiconductors is dominated by three countries – China, South Korea and Taiwan – which accounted for 87% of the global market in 2021.

Google Bard AI Chatbot Now Available in Thailand

You might ask Google Bard to give you tips to improve your writing skills, explain machine learning in simple terms or spark your creativity by outlining a blog post.

JD.com to cease operations in Thailand and Indonesia

Local websites showed JD.com will end its services in Thailand from March 3 and in Indonesia from the end of the same month. Both units will stop taking orders on February 15.