The key challenge for brands looking to go online successfully in Thailand is a lack of actionable data and insights into consumer behavior. Should they build their own platform or leverage existing sites?

Scraping together details of metrics like web sessions, device used, and peak shopping times give a generic and high-level overview of the industry but what’s more difficult to ascertain is the mapping of consumer segmentation; consumer income levels, demographics, popular categories, and other key takeaways brands can utilize when determining their go-to market strategy.

Through an in-depth survey aimed at understanding the Thai online consumer, ecommerceIQ pieced together a holistic understanding of how to do ecommerce successfully in the market.

There was a total of 1,249 online survey respondents spread across the breadth of Thailand to represented the largest captive audience: people with existing access to the internet. They, in theory, would be more amenable towards buying online.

Key Takeaways

  • From a shopper’s perspective, Lazada and Shopee are quite different. Lazada has built its strength in the Mobile & Electronics category, whereas Shopee’s focus is Fashion & Beauty.
  • There’s no way around Facebook and Google in Thailand, as these channels are the only way to effectively reach customers online. Offline ads like billboards, magazines, and newspapers still play an important role in the overall media mix.
  • Thailand is still early in terms of ecommerce development and this can be seen from its online shopper profiles. Most shoppers look for bargains online and spend small amounts per order, in the low THB 500 – 1,000 range.
  • The majority of online shoppers is between 16-34 years old and is evenly split between Bangkok and Non-Bangkok provinces.

Read more here

About the author

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Sign Up for Our Newsletter

Get notified of our weekly selection of news

You May Also Like

Thailand and China Launch Joint E-Commerce Training Program

Data showed over 2,000 Thai vocational school teachers and students have participated in the e-commerce training programs since they were introduced in 2021. to cease operations in Thailand and Indonesia

Local websites showed will end its services in Thailand from March 3 and in Indonesia from the end of the same month. Both units will stop taking orders on February 15.