The Tourism Authority of Thailand has finished the second edition of “The One for Nature” project, promoting sustainable tourism and offering travelers the chance to win a sustainable tour package. The campaign included online activities and on-ground initiatives in various locations across Thailand. It concluded with the creation of artificial reefs shaped like elephants for marine ecosystem rehabilitation in Phuket.
Second Edition of “The One for Nature” Project Highlights Thailand’s Sustainable Tourism Initiatives
The Tourism Authority of Thailand (TAT) has successfully concluded the second edition of its “The One for Nature” project, which aims to promote high-value and sustainable tourism experiences. This initiative aligns with TAT’s Corporate Plan 2023-2027 and emphasizes Thailand as a quality destination for environmentally conscious travelers. The campaign featured a series of online and on-the-ground activities, allowing participants to immerse themselves in Thailand’s rejuvenated natural beauty.
The one-month online campaign encouraged travelers to share their favorite travel destinations in Thailand on social media for their peers to vote. The top two participants with the highest votes won an exclusive four-day/three-night sustainable tour package, including flight tickets, accommodation, meals, and activities. On the ground, responsible tourism activities took place in Pattaya, Chon Buri, and the Walking Streets in Chiang Mai and Phuket. These activities involved workshops on recycling and turning trash into treasure.
The campaign concluded in Phuket with a collaborative effort between TAT, the Department of Marine and Coastal Resources, and SCG. Artificial reef structures, shaped like elephants and made from marine-friendly materials, were constructed to promote marine ecosystem rehabilitation. These structures were placed underwater at Ko Racha Yai with the help of Racha master diver volunteers and the Racha Phuket Hotel. Overall, “The One for Nature” project reaffirmed Thailand’s commitment to sustainable tourism practices and showcased the country’s natural wonders to global travelers.