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TAT launches new campaign to boost Chinese tourist confidence
The Tourism Authority of Thailand (TAT) has launched a campaign called ‘Trusted Thailand, You Taiguo Yue Wan Yue Kaixin’ to reassure Chinese tourists of the safety and security of Thailand as a destination.
According to TAT, from 1 January to 18 May 2023, Thailand recorded 1,003,893 Chinese tourists. With a greater number of flights between Thailand and China scheduled over the following months, TAT has targeted to welcome 5 million Chinese tourists in 2023.
Key Takeaways
- The Tourism Authority of Thailand has launched the ‘Trusted Thailand, You Taiguo Yue Wan Yue Kaixin’ campaign to reassure Chinese tourists that Thailand is a safe and secure destination with a wide variety of quality tourism products and services.
- TAT is promoting the campaign through a key opinion leaders (KOLs) Mega Fam Trip, taking place from 18-28 May, 2023, which includes community-based, gastronomy, health and wellness, and beach tourism experiences, as well as a shopping challenge at ICONSIAM.
- TAT and the Royal Thai Police shared measures in place to ensure the safety and security of all tourists while enjoying travel experiences in Thailand, including the Tourist Police Hotline 1155 and the ‘Tourist Police I Lert U’ mobile application.
TAT is promoting the campaign through a key opinion leaders Mega Fam Trip, which includes 60 KOLs from China exploring meaningful travel experiences in various destinations.
The trip itinerary includes highlighting community-based tourism, gastronomy tourism, health and wellness tourism, beach tourism, and the China-Lao PDR.-Thailand high-speed railway.
The TAT and the Royal Thai Police shared measures in place to ensure the safety and security of all tourists while enjoying travel experiences in Thailand. The ‘Trusted Thailand’ campaign is expected to boost awareness of the safety measures for tourists and meaningful travel experiences in Thailand through various online community platforms.
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