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Thailand 4.0 could benefit MICE tourism

Thailand Convention and Exhibition Bureau (TCEB) anticipates the growth of business events and expects newfound interest in areas outside of Bangkok including Hua Hin and Pattaya

Boris Sullivan

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A spate of economic reforms and infrastructure projects are being rolled out under ‘Thailand 4.0‘, a large-scale government strategy that aims to elevate the country’s development model.

Mega projects within the strategy include a submarine cable network that connects Thailand, Hong Kong and China, an electric rail system in Bangkok, and the expansion of major airports including Suvarnabhumi Airport, Don Mueang International Airport and Chiang Mai International Airport.

News of projects in the pipeline has sparked interest from foreign players in the region including India and Japan.

Where investors are eager to tap into opportunities, the MICE industry will undoubtedly flourish from this uptick of activity. Thailand Convention and Exhibition Bureau (TCEB) anticipates the growth of business events and expects newfound interest in areas outside of Bangkok including Hua Hin and Pattaya.

Plans are underway to grow Pattaya as a MICE destination.

Thailand 4.0 is an economic model that aims to unlock the country from several economic challenges resulting from past economic development models which place emphasis on agriculture (Thailand 1.0), light industry (Thailand 2.0), and advanced industry (Thailand 3.0).

“By enhancing MICE as a driving force behind the economic growth, we connect the international business community including Thailand 4.0-targeted industrial segments through diverse strategic approaches,” said Supawan Teerarat, vice president of TCEB’s strategic and business development.

The Thai government is also developing new growth hubs to support Thailand 4.0 by starting with the Eastern Economic Corridor (EEC) which covers Rayong, Chonburi, and Chachoengsao provinces, with a total area of 13,000 square kilometers.

‘Thailand 4.0’ a boon for MICE tourism | CEI News | Campaign Asia

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