A PwC Thailand report identifies digital infrastructure, electronics, automotive manufacturing, and food processing as sectors poised to attract new foreign direct investment as global supply chains restructure amid AI adoption and clean energy transitions. Thailand recorded $86 billion in gross FDI inflows in 2025, with China, Singapore, and the EU as leading sources, ahead of the 2026 IMF-World Bank meetings in Bangkok.
The report highlights four pillars: automotive manufacturing (with EVs comprising 53% of new sales), logistics via free-trade agreements, tourism and healthcare services, and agricultural exports. Recent projects from Google, Western Digital, and BYD illustrate investment momentum. However, PwC cautions that long-term benefits depend on execution—developing infrastructure, workforce skills, and energy capacity to support sustained growth.
Thailand is entering a new phase of investment as global companies restructure supply chains, adopt artificial intelligence and accelerate the transition towards cleaner energy, according to a new report from PwC Thailand.
The report, Thailand Investment Outlook: Hope, resilience, and growth, identifies digital infrastructure, electronics, automotive manufacturing and food processing as sectors likely to attract a new wave of foreign direct investment.
The shift reflects a broader effort by companies to build supply chains that offer greater resilience and access to regional markets. PwC said Thailand’s position as a gateway to ASEAN gives it an opportunity to benefit from that restructuring, provided the country can improve its infrastructure, workforce and regulatory environment.
Thailand recorded gross FDI inflow transactions of $86 billion, equivalent to approximately 2.9 trillion baht, in 2025, according to Bank of Thailand data cited by PwC. China, Singapore and the European Union were among the leading sources of investment.
The report was released ahead of the 2026 Annual Meetings of the International Monetary Fund and World Bank Group in Bangkok, where Thailand plans to promote its investment opportunities to international policymakers, companies and financial institutions.
Four sectors anchor the outlook
PwC said Thailand’s investment appeal does not depend on a single industry. Its advantages combine a domestic market of 71.7 million people, established manufacturing capacity, regional logistics, tourism, healthcare and food production.
The automotive industry remains one of the country’s strongest platforms. Thailand produced approximately 1.5 million light vehicles in 2025, while electric vehicles accounted for 53% of new-vehicle sales during the first half of 2026.
The transition towards electric vehicles could attract investment in batteries, power electronics, components and related services. Thailand’s existing supplier network gives it a foundation for that expansion, although competition from Indonesia, Malaysia and Vietnam is increasing.
Logistics is another central pillar. Thailand is expanding rail and port capacity and benefits from 17 free-trade agreements, 15 of which are currently in effect. Those links could help companies use the country as a production and distribution base for ASEAN markets.
Tourism and wellness provide a broader services opportunity. Thailand attracted around 33 million international visitors in 2025 and receives approximately three million foreign patients annually. PwC said the sector is developing beyond traditional tourism into healthcare, wellness, medical services and long-term living.
Agriculture and food processing complete the four-sector outlook. Thailand ranks among the world’s top agricultural exporters and is seeking to move further into higher-value food products, branded exports and advanced processing.
Investment momentum continues
The report highlighted several recent projects as examples of Thailand’s growing investment pipeline.
Google is planning a Bangkok Cloud Region valued at approximately $1 billion. Western Digital is expanding its manufacturing capacity through a project worth around $693 million, while BYD has committed approximately $490 million to its first wholly owned passenger-vehicle production base in Southeast Asia.
These investments reflect demand for cloud infrastructure, electronics, advanced manufacturing and electric vehicles. They also show how global companies are reorganising production and technology networks across Asia.
PwC said Thailand’s position in ASEAN gives investors access to a regional market of around 700 million people and a combined economy valued at approximately $4.2 trillion. Annual growth across the bloc is expected to average between 4% and 5%, creating long-term demand for infrastructure, consumer goods and business services.
However, attracting projects will be only the first stage. Their wider economic impact will depend on whether local suppliers, workers and research institutions become part of the investment cycle.
Execution remains critical
Thailand has introduced several measures intended to strengthen its investment environment, including Board of Investment incentives, Eastern Economic Corridor programmes and long-term visa arrangements.
The government is also pursuing regulatory modernisation, including possible reforms to the Foreign Business Act. Clearer rules and faster approvals could make it easier for companies to establish operations and scale their activities in Thailand.
PwC said the next stage will require the country to connect investment with infrastructure, talent and domestic capabilities.
That challenge is particularly important in artificial intelligence and advanced electronics. Thailand will need engineers, technicians, data specialists and managers with the skills required to operate and develop new technologies. It will also need reliable electricity, digital networks and research capacity.
The same principle applies to the energy transition. New industrial and digital projects will require sufficient power and access to cleaner energy. Without coordinated investment in the electricity system, Thailand could attract large facilities that increase pressure on the grid and raise operating costs.
“Thailand’s investment story is entering a new phase,” said Phuwin Norchoovech, Territory Execution Leader and Deals Partner at PwC Thailand. The executive added:
“Its advantage lies not in a single sector, but in the combination of market scale, industrial depth and resilience that investors increasingly seek.”
PwC said Thailand could channel global changes in supply chains, AI and energy into sustainable long-term value if it connects those trends with the capabilities needed to support them.
The immediate investment outlook is positive, but the next stage will be measured by implementation. Thailand has the opportunity to attract new capital into strategic industries. The larger question is whether that capital will deepen the domestic economy, raise productivity and leave the country better prepared for the disruptions shaping global business.
