Vietnam Aims to Enhance Domestic Market and Strengthen Local E-Commerce

Vietnam’s Prime Minister issued Directive 29 to enhance domestic demand, support production, promote e-commerce, and reduce export dependency, fostering economic resilience and prioritizing local consumption in its market development efforts.

Key Points

• Vietnam’s Prime Minister issued Directive 29/CT-TTg, aiming to bolster demand and market development, particularly in e-commerce, to strengthen the domestic economy. This effort seeks to reduce reliance on exports and enhance local market growth.
• The directive emphasizes support for investment projects, facilitating domestic markets, and reviewing policies for local businesses, highlighting the importance of local consumer demand for sustainable economic growth.
• E-commerce will play a crucial role in this strategy, with stricter regulations on imported goods and initiatives to promote Vietnam-made products through digital platforms, enhancing regional connections and ensuring robust domestic consumption.

On August 27, 2027, Vietnam’s Prime Minister issued Directive 29/CT-TTg, aimed at revitalizing the domestic economy by enhancing market development and elevating the role of local production, particularly in e-commerce. This strategy represents a significant pivot from Vietnam’s historical dependence on export-oriented industrialization, which has left the nation vulnerable to global economic shifts. With a burgeoning population of over 100 million and a substantial purchasing power, bolstering the domestic market is vital for sustainable economic growth. Local experts assert that domestic consumption, along with public investment and exports, is crucial; in the third quarter of 2023, it accounted for up to 80% of the country’s GDP growth.

Directive 29 outlines specific tasks for various government ministries and local agencies to ensure effective policy implementation. Key objectives include: expediting investment projects to create new production capacities, implementing policies that encourage domestic consumption in advantageous sectors, supporting local businesses to integrate into international supply chains, and enhancing regional connectivity to lower logistics costs. The directive also emphasizes adopting advanced technologies within government operations and promoting a culture of prioritizing Vietnamese goods among consumers.

Particularly noteworthy is the directive’s implication for e-commerce within Vietnam. It mandates that the Ministry of Industry and Trade (MIT) strengthen links between production and distribution to form value chains for Vietnamese products. E-commerce platforms will play an essential role by implementing support programs for local goods, alongside fostering connections between supply and demand throughout various regions, including remote areas and industrial parks.

Furthermore, the directive signals the government’s intent to impose stricter regulations on imported goods sold via e-commerce. The Ministry of Finance is tasked with ensuring this control aligns with international commitments while investigating tax incentives for projects that facilitate local production. This overarching framework reinforces Vietnam’s focus on local consumption, necessitating that both domestic and foreign businesses realign production and marketing strategies to leverage upcoming policy changes effectively.

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