A shortage of digital marketing staff is putting Thai businesses at a significant competitive disadvantage, according to JobsDB Thailand, Asia’s leading job-search website.

Managing director Noppawan Chulakanista said more than 85% of Thai companies are now facing such a shortage, caused by the rising number of internet users and increased digital ad spending.

With 56% of the Thai population or more than 35 million people being internet users, Thai enterprises have to be more active in digital marketing, she added.

In 2015, ad spending on digital media in Thailand exceeded 8.08 billion baht.

The need to hire digital staff has become even more urgent with the government’s promotion of the Thailand 4.0 master plan and an innovation-driven economy, said Ms Noppawan.

JobsDB’s database shows that more than 5,000 digital marketing jobs are now available, but only 700 have attracted applications.

“This reflects that more than 85% of businesses must be lacking staff for this field of work,” said Ms Noppawan.

JobsDB has found that the salaries of people working in digital marketing are about 61% higher than those of people working in conventional marketing.

Read More : Thailand short on digital marketing staff 

About the author

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Sign Up for Our Newsletter

Get notified of our weekly selection of news

You May Also Like

Thailand BOI Approves Extension of Investment Acceleration Package

Apart from a standard 5-8 years corporate income tax (CIT) exemption, project applications filed by end-2022 will be eligible for an additional 50% CIT reduction for a period of 5 years, on the condition they realize investment of not less than 1 billion baht within 12 months of the investment certificate issuance, Ms Duangjai told reporters.

Moody’s affirms Thailand’s Baa1 rating and keeps outlook stable

The affirmation of the Baa1 ratings reflects Moody’s expectations that Thailand will continue to display economic resiliency to future shocks, underpinned by its large and diverse economy and strong macroeconomic policy effectiveness.

The Philippines Amends its Foreign Investment Act

The amendments aim to promote and attract foreign investments by allowing, for the first time, international investors to set up and fully own domestic enterprises (including micro and small enterprises in the Philippines.