Traveling solo in Thailand will become more of a joy for those Chinese tourists who find itdifficult and time-consuming to plan a trip, as Baidu Inc has been developing a one-stopinformation service with multiple partners in the southeast Asian country.

The Chinese tech giant on Monday signed a Memorandum of Understanding on Tourism Cooperation with the Tourism Authority of Thailand, or TAT, in part to help independent visitors figure out top picks for local attractions, restaurants as well as hotels, and more importantly, how to get there.

Such information will be easily accessible via Baidu Map, a mapping service technology inboth Chinese and Thai launched in Bangkok on the same day with an audio smart guide and17,000 points of interest provided by TAT.

Mr. Yuthasak Supasorn, TAT Governor said, “TAT aims to restructure the market by expanding to high-end tourists from various cities of China like Shanghai, Beijing, Guangzhou, Shenzhen, Chongqing and Chengdu. This cooperation will allow TAT to reach this target group directly and rapidly.

Through this effort with Baidu, Chinese tourists will have a wealth of information even before their departure and can always find more information upon their arrival in Thailand.”

The number of Chinese tourists is expected to hit at least 10 million by end-2016, bringingThailand’s total tourism earnings to 509 billion baht ($14.5 billion), a 35.4 increase from a yearearlier.

Statistics from the China National Administration of Tourism show a total of 120 millionChinese traveled overseas in 2015 spending $194 billion across the world, making it the thirdyear in a row to top the list of international outbound travelers.

However, according to Supasorn, more and more Chinese tourists to Thailand are choosingflexible travel methods, which makes one-stop information service such as Baidu Map evenmore important.

A report jointly released on Monday by Baidu Thailand, Union Pay and Ctrip shows only 41percent are willing to join group tours when traveling in Thailand in the past six months, andthe share is expected to drop to 26 percent in the next half year.


About the author

Zhong Li is a tech journalist who covers the latest developments in artificial intelligence, robotics, and biotechnology. Zhong Li is passionate about exploring the ethical and social implications of emerging technologies.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Sign Up for Our Newsletter

Get notified of our weekly selection of news

You May Also Like

Why China isn’t about to save Thailand’s economy yet

Analysts believe that while China’s reopening may help Thailand’s economy expand, it won’t be enough to return growth to pre-pandemic levels just soon.

Phuket and Isaan among TIME’s Top 50 World’s Greatest Places

Two locations in Thailand are among 50 “extraordinary destinations to explore” around the world, according to TIME magazine.

How Thailand Benefits from China’s Post-Pandemic Boom

Besides tourism, Thailand also benefits from China’s post-pandemic boom in terms of trade and investment. China is Thailand’s largest trading partner and a major source of foreign direct investment (FDI).